- March 11, 2022
- Christine Rodgers
You know that the average lead isn’t ready to buy or sell right away. You also know that your past clients need to hear from you on a consistent basis in order to increase your repeat & referral business. But how do you stay in touch with all these people and not forget about them? A good drip campaign will prevent clients from slipping through the cracks and keep you top-of-mind until they’re ready to buy or sell. But before we get into the 5 must-have campaigns you need for your business, let’s cover a few quick best practices to make sure they’re effective.
Top tips for effective real estate drip campaigns
- Be consistent: Whether you’re dealing with new leads or past clients, persistence pays
off. If you provide value on a consistent basis, you’ll be top of mind when they’re ready to
buy or sell.
- Provide value: Everything you send should be of value to your contacts—not you. If it’s
too promotional, severing the relationship is usually just a delete button or unsubscribe
- Make it personal: Whether you’re sending info related to the neighborhood they just
moved in to, or using merge codes in your automatic messages, you’re more likely to
make a connection with a personal message.
- Don’t rely on email and texting: Drip email and text plans are an easy way to stay in
touch, but if you really want to stand out, make sure you’re touching base with calls and
visits too. Get to know leads on a personal level and check in with past clients once a
year to find out what’s new.
A good drip campaign will help you do all these 4 things and more. Here are a few you’ll want
to start with.
1. Market reports with real-time listing alerts
Sending a quality market report on a regular basis just may be one of the most effective real estate
drip campaigns out there. You provide valuable info on the real estate market and establish yourself as a trusted pro in their area of interest. And the best part? This plan works for all stages of the client lifecycle, available in the guide.
2. Past client after-sale follow-up plan
You work hard to build your clients’ trust; don’t let that relationship go to waste. A12-month plan
that can be applied to a client after closing is a simple and effective way to keep in touch.
Here’s an example:
3. Sphere of influence plan
Your sphere needs to be reminded of what you do for a living. Check in semi-regularly to chat
about the market, discuss new local hotspots and sign up for a market report. Here’s a 12-month
plan for your sphere
4. Buyer & seller prospect plans
For those buyer and seller leads that aren’t ready yet, nurture them with a 12-month plan you can
set and forget:
5. Non-responsive lead plan
An effective plan for non-responsive leads can help save you time, declutter your pipeline and
raise your response rate. Here’s an example of a 1-month plan:
Real estate is first and foremost a relationship business, and one surefire way to focus more on them is to use technology to automate certain tasks. And Top Producer® solutions make it easier than ever to stay in touch and track the effectiveness of your marketing efforts. With tried and tested drip campaigns and templates, to all the intel on who’s opening what and when, we’ve got you covered.
Download the guide below!
5 real estate drip campaigns you need in your business – Guide (2022)