⭐⭐⭐⭐⭐ 5 star customer support and affordable, all-inclusive pricing.


What is the X factor?


Meaningful Insights

  • 360° contact view, with social media insights
  • MLS integration with buyer property insights
  • Email and Market Snapshot® performance
Effective follow-up

Effective follow up

  • Branded MLS Market Reports
  • Send new listing, price change & sold alerts
  • Built-in texting and integrated email, with history  
  • Professional real estate email & text templates
Simplified workflows

Simplified workflows

  • Personalized contact groups, with custom follow-up rules
  • Synced with your everyday calendar, contacts and email
  • Integrated with 150+ real estate lead sources

Top Producer® CRM:
Proven real estate software since 1982

Top Producer® real estate CRM system is trusted by tens of thousands of real estate agents to help them capture leads, stay organized, manage their client database, and follow-up effectively. Whether you’re a new agent, a seasoned veteran or a growing team, the NEW Top Producer® CRM can help simplify your day-to-day and build your long-term repeat-and-referral business.

“The wait
[for Top Producer® X]
appears to have been
well worth it”

Craig C Rowe
Technology Columnist, Inman News


“X is faster and easier
the status of the property
automatically updates
in my client records”

George Kimble,
Homes by Kimble


“The progress that’s
being made with
Top Producer® X CRM
is amazing.

Alley Poll
Greenridge Realty, Inc.


What is Top Producer® CRM?
An easy, effective follow-up system

Real estate lead follow up service

Top Producer® CRM is designed to help agents meet the needs of today’s consumer and build better connections by making follow-up easy, relevant and personalized.

  • Grow your client database easily with popular integrations
  • Simplify follow-up with templates and your own Follow Up Coach
  • Stay top-of-mind with effective text and email marketing
  • Organize your business with embedded transaction management
  • Keep your team in the loop with shared access to contacts, communications, and a calendar of key dates and tasks
  • Work on-the-go with a mobile and tablet-friendly CRM
  • No limits on usage, no hidden costs, and FREE coaching and support

Build a real estate client database easily with Top Producer® CRM

Whether you’re a new agent or a seasoned real estate veteran, building your client database is an important part of your ongoing success. Top Producer® CRM brings together all your contacts, leads, and listings with little effort.

  • Easily import and export contact lists while keeping important notes and tags.
  • Add new leads automatically by integrating FiveStreet real estate lead management response software, or connect directly with 150+ online lead sources
  • Capture your own online leads by connecting your Top Producer® real estate websites and Market Snapshot® landing pages
  • Sync Top Producer® CRM with your Google, iCloud, or Microsoft contacts including calendar for free
  • Connect with Zapier to automatically import leads from Facebook ads, Google forms and more
Building clients database with Top Producer
Top Producer X

Make personal connections with X factor Insights

Top Producer ® CRM is full of new ideas for modern real estate follow up. Whether you’re making a first call to a lead, or rediscovering an old opportunity, you’ll have innovative tools at your fingertips that help you connect. 

  • Add Social Insights, a continuous update for contacts with public profiles that includes photos, interests, locations and job title
  • Track Buyers with Property Insights, a free MLS connection showing listings viewed, interested in, or inquired on!
  • Enjoy a 360° view of every contact, including a photo, social media links, notes, relationships, important dates, tags and status
  • View past interactions in a helpful timeline, including texts, emails, call notes, and Market Snapshot® reports received
  • Get prompts to follow up on important dates, like the anniversary of a home purchase or birthdays
  • Target communications based on stage in your pipeline or status

Simplify follow-up with Top Producer® CRM

Top Producer® CRM has powerful features and a simple interface, so you can engage with contacts in just minutes per day.

  • Send branded MLS market reports that work for all stages of the client lifecycle 
  • Send real-time alerts for new listings, price changes and sold properties 
  • Track transactions by pairing MLS data with your own unique workflow to help convert clients
  • Follow your personal Follow Up Coach to make 5 meaningful connections per day or 1000+ per year
  • Communicate by text or email without leaving your Top Producer® CRM
  • Add call wrap-ups and create tasks so you don’t forget next steps
  • Use proven templates for texts and emails to save time, or customize for that personal touch
  • Get insights into who’s opening, reading or unsubscribing from your emails so you can improve your follow-up


Simplify follow-up with Top Producer CRM

“Top Producer is a foundational product in real estate needed by all Realtors. It helps track all your buyer / seller leads in one place, with reminders of which clients to follow up with and notes of what was last spoken about.”


Orly Martinez
The Hanrahan Sales Team

Find out how Top Producer®
CRM can work for you


or call 1-833-387-1911

Find out how Top Producer ® CRM can work for you