The role of technology in real estate

As you navigate the complex and emotional process of buying or selling a home, nothing can replace the confidence and comfort that comes with having a skilled and knowledgeable real estate professional on your side. A trusted advisor that knows the market, negotiates like a ninja, and has your best interests at ❤️ is invaluable. 

There is a balance to be had though.

Real estate is first and foremost a relationship business…

But if you don’t utilize technology to simplify your process and automate the mundane, your business could suffer. Like many things in life, it’s all about balance. 

Nick Baldwin, award-winning real estate agent, team lead and COO of the highly successful  Lab Coat Agents, weighed in on this very topic recently: 

"If you're an agent today and you keep saying to yourself and to others, "I don't focus on technology, I focus on relationships," you're going to put yourself out of business. Whether you want to believe it or not, relationships begin through tech and they are nurtured through it as well. 

I wouldn't have met my wife if it weren't for tech. I would have made the friendships I've made over the last 5 years if it weren't for tech. I wouldn't have had the sales and past clients if it weren't for tech. 

Don't fool yourself. Tech isn't the end all, be all. But it's what allows you to create valuable connections at a higher level than you would have without it. Tech is the doorway to relationships."

We couldn’t agree more. Technology should simplify lead nurturing and follow-up, and help you stay in touch with your past clients to ensure a healthy repeat & referral business.  

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And if you want to learn more about how Top Producer ® solutions can help you grow your business,  request a demo or call 1-855-534-5534.

Top Producer® Systems has been a leading real estate CRM provider since 1982. Tens of thousands of agents and brokers use Top Producer® real estate software to help them manage leads and contacts, stay organized, and follow up with home buyers, sellers and owners. Learn more at