Insights from the 2020 Profile of Home Buyers and Sellers

Each year, the National Associations of REALTORS® (NAR) releases their Profile of Home Buyers and Sellers with valuable insights about the trends of today’s consumers. Many of these insights help to provide a better understanding of the wants and needs of home buyers and sellers. They can also be used to help real estate professionals more effectively market and grow their business.

Key highlights from the NAR 2020 Profile of Home Buyers and Sellers

NAR 2020 Profile of Home Buyers and Sellers

Highlighting the importance of the relationship

With the majority of buyers and sellers finding their agents through referrals or working with an agent they had previously, and 27% of clients referring their agent 4 or more times, this underscores the importance of repeats and referrals in this business.

The key takeaway: it’s critical that you stay in touch with your past real estate clients.

Invest the time needed to follow up now. This trusted relationship can lead to repeat and referral business for many years to come.


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SOURCE: National Association of REALTORS® 2020 Profile of Home Buyers & Sellers