Top Producer has always been built for relationship-driven agents: the ones who know their database, follow up consistently, and understand that listings are won over time. Now there is a new way to create more seller-side opportunity inside the CRM you already use every day.
HouseValues is now available in Top Producer, bringing exclusive seller leads directly into your CRM along with a built-in engagement system designed to help you stay connected with homeowners until the timing is right.
In one sentence: HouseValues delivers exclusive seller leads into Top Producer, with agent branded Equity Reports, automated follow-up, and real-time selling-intent signals that help you step in when your expertise is needed.
Why this matters for established agents
Many agents built their business on repeat and referral, and that foundation still matters. But even a strong sphere has limits. At some point, growth depends on reaching homeowners outside your existing database and staying in touch long enough to earn the listing conversation.
That is where HouseValues fits.
Instead of sending you a name and leaving you to figure out the rest, HouseValues combines lead delivery with ongoing homeowner engagement. The result is a seller lead experience built for the way Top Producer agents already work: relationship first, consistency over time, and follow-up grounded in real activity.
Exclusive seller leads. Real homeowner intel. Right-moment outreach. All inside Top Producer.
What is new in the HouseValues experience
HouseValues is not new to the Constellation1 family, but the experience inside Top Producer is new and fully integrated. This launch brings an upgraded version of HouseValues into Top Producer for the first time, giving agents access to a proven seller lead engine without asking them to leave their CRM.
At the center of the experience is the interactive, agent-branded Equity Report. When a homeowner signs up, they're presented with a personalized report that helps them understand their home value, equity position, and other financial scenarios tied to their property. That report continues monthly, helping keep the homeowner engaged over time.
As homeowners interact, that activity flows back into Top Producer so you have more context for follow-up.
What this means in practice: the system helps keep the relationship warm, while you stay focused on the personal outreach that turns interest into opportunity.
What HouseValues gives you inside Top Producer
- Exclusive seller leads delivered directly into your Top Producer CRM
- Validated contact data and complete property details for each delivered lead
- An interactive Equity Report branded to you
- Market Snapshot included with HouseValues
- Prebuilt Lead Response Plans with automated emails and texts
- Real-time selling-intent signals flowing back to the contact record
- Instant visibility inside the CRM you already know
- No spreadsheets or manual imports
- No separate lead system to babysit
- No guessing whether a lead is active or cold
- No need to rebuild your process around a new platform
- Agents who rely on repeat and referral but want net-new listing opportunities
- Agents who value long-term nurturing over high-volume cold chasing
- Agents who want seller leads inside their CRM, not in a disconnected system
- Agents who want follow-up already built so consistency is easier to maintain
How the follow-up works
One of the biggest challenges with seller leads is not getting the initial inquiry. It is keeping the conversation alive after that first moment of curiosity.
HouseValues was built to help with exactly that.
Once a lead arrives, the follow-up system starts working right away. Depending on the lead, the homeowner journey can include a welcome experience, recurring Equity Report updates, Market Snapshot, listing alerts where supported, and a Lead Response Plan that combines automated touchpoints with prompts for your personal calls.
This matters because most seller opportunities do not convert in a single moment. Homeowners may be exploring value, thinking about equity, watching the neighborhood, or simply trying to understand their options. Staying present during that period is what creates the eventual listing conversation.
What kinds of homeowner activity can surface as signals?
Signals can include actions such as viewing the report, adjusting home value inputs, changing mortgage details, asking a question, or requesting contact. These signals help you prioritize outreach based on real engagement instead of guesswork.
The Equity Report does two jobs at once
The Equity Report is useful because it serves both the homeowner and the agent.
For the homeowner
It offers a clearer view of a major financial asset. Depending on the report, they may be able to explore home value, equity, loan balance breakdown, refinance scenarios, renovation ROI, market comparisons, and direct questions to the agent.
For the agent
Each interaction becomes context. Instead of reaching out cold, you are following up with a better understanding of what the homeowner is paying attention to.
Built for the Top Producer workflow you already know
A major advantage of this launch is that HouseValues is integrated into Top Producer rather than bolted on as a separate tool.
That means leads live in your CRM, the engagement history ties back to the contact record, and the workflow stays centered in the platform you already use to manage your business.
For agents, that translates into practical benefits:
You keep working the way you already work. HouseValues adds new seller opportunities and the engagement structure to support them.
A proven product with a new Top Producer experience
While HouseValues is new to Top Producer, the product itself has a long track record. It has generated exclusive seller leads for more than 25 years, with more than 500,000 delivered in the past three years alone.
That matters because this launch is not introducing an untested idea. It is bringing a proven seller lead product into a Top Producer-native workflow, with upgraded engagement features and tighter CRM integration.
As with any lead product, results vary by market, home price, and follow-up consistency. Agents who work the signals, make the prompted calls, and stay engaged are better positioned to turn homeowner curiosity into listing conversations.
Conversion benchmarks: 1 in 6 HouseValues homeowners transact, with an average lead-to-transaction timeline of 8 months. Based on historical performance, every 50 leads can represent $90,000+ in commission income over 18 months.
Results vary by market, home price, and follow-up consistency; agents who work the signals and stay consistent see stronger outcomes.
Who HouseValues is for
HouseValues is a strong fit for agents who want to grow their seller pipeline without changing how they run their business.
The bigger opportunity
Listings are often the engine of a stronger real estate business. HouseValues helps Top Producer agents create more listing-side opportunity by combining exclusive seller leads, ongoing homeowner engagement, and CRM-based signals in one connected experience.
It is designed to help you stay visible, stay relevant, and step in personally when your expertise can move the relationship forward.
Bottom line: HouseValues brings a predictable source of seller opportunity into Top Producer, with the follow-up and engagement structure needed to help that opportunity grow over time.
