It all comes down to trust

“How do I know which agent I can trust to help me and my family?”

This is one of the top questions consumers ask when looking for an agent, and it’s no wonder why… You help people sell what is likely the largest asset they own!

According to eMarketer, 92% of them trust recommendations from their friends and family more than any other form of advertising. So how do you build the trust that leads to glowing recommendations?

Get connected, make them feel special and keep in touch when the deal is done. It’s as simple as that.

Like all relationships, connection may come easy in the beginning. A consumer inquires about a property and you—at lightning speed—send them relevant, personalized content. You follow up shortly after and learn all about how the Abbots are expecting their second child and want a bigger house near the park. And so it begins… You help them sell the largest asset they own and find them the home of their dreams. You’re a miracle worker.

During the process of looking for their home, you listened to them and knew they cared about the walk scores and school ratings. You took the time to educate them and alleviate any fears they had. You gave them honest advice, and for that they will be forever grateful.

As time goes on and you service other clients, it takes effort to to stay in touch, but you know doing so will lead to repeats and referrals. You set reminders for their special days—kids’ birthdays, the date they purchased their home—and send them personal notes for each. In the spring you ask them if they need recommendations for painters, gardeners, etc, and make time for face-to-face visits during the holidays.

You also maintain your position as the neighborhood expert. You’re a real estate agent—not a chef—so you don’t send them recipes.

Instead you send them neighborhood reports a couple of times a year so they know how their investment is performing, how the market is and what the neighbor’s house sold for too.

You’re good…

Real estate is a relationship-based business, and I’m proof that focusing on these relationships works. When I’m ready to sell, I’ll use the agent who still visits my grandpa years after selling his house; the same agent who sold our family home (and helped with the garage sale to purge 35 years of kid and grandkid clutter). Going above and beyond not only builds trust, but it’s effective (and doesn’t hurt in the karma department either).

All of this requires effort and organization, and while trust comes from your actions and not a technology solution, there are ways we can help. Give us a call at 1-800-821-3657.