Introducing Top Producer® X,
our best real estate CRM yet!

Home buyers and sellers want to be known as people, not transactions. Top Producer® X CRM gives you the information and tools you need to personalize interactions, build meaningful relationships, and connect with people at every stage in your pipeline.

5 star customer support and affordable, all-inclusive pricing.


What is the X factor?

Top Producer X

Meaningful insights

  • 360° contact view, with social media insights
  • MLS integration with buyer property insights
  • Email and Market Snapshot® performance
Real estate lead follow up plan

Effective follow up

  • Built-in texting and integrated email, with history
  • Professional real estate email templates
  • Market Snapshot® integration
  • Your own personal Follow Up Coach
Real estate lead follow up service

Simplified workflows

  • Personalized contact groups, with custom follow-up rules
  • Synced with your everyday calendar, contacts and email
  • Integrated with 150+ real estate lead sources

Top Producer® CRM:
Proven real estate client database since 1982

Top Producer® CRM is trusted by tens of thousands of real estate agents to help them capture leads, stay organized, manage their client database, and follow-up effectively. Whether you’re a new agent, a seasoned veteran or a growing team, the NEW Top Producer® CRM can help simplify your day-to-day and build your long-term repeat-and-referral business.

“The wait
[for Top Producer® X]
appears to have been
well worth it”

Craig C Rowe
Technology Columnist, Inman News

“X is faster and easier
the status of the property
automatically updates
in my client records”

George Kimble,
Homes by Kimble

“Top Producer® X is the
Real Estate CRM that
you’ve been looking for all

Michael Allen
Carle Properties

What is Top Producer® CRM?
An easy, effective follow-up system

Real estate lead follow up service

Top Producer® CRM is designed to help agents meet the needs of today’s consumer and build better connections by making follow-up easy, relevant and personalized.

  • Grow your client database easily with popular integrations
  • Simplify follow-up with templates and your own Follow Up Coach
  • Stay top-of-mind with effective text and email marketing
  • Organize your business with embedded transaction management
  • Keep your team in the loop with shared access to contacts, communications, and a calendar of key dates and tasks
  • Work on-the-go with a mobile and tablet-friendly CRM
  • No limits on usage, no hidden costs, and FREE coaching and support

Build a real estate client database easily with Top Producer® CRM

Whether you’re a new agent or a seasoned real estate veteran, building your client database is an important part of your ongoing success. Top Producer® CRM brings together all your contacts, leads and listings with little effort.

  • Easily import and export contact lists while keeping important notes & tags.
  • Add new leads automatically by integrating FiveStreet lead response software, or connect directly with 150+ online lead sources
  • Capture your own online leads by connecting your Top Producer® website and Market Snapshot® landing pages
  • Sync Top Producer® CRM with your Google, iCloud, or Microsoft contacts including calendar for free
  • Connect with Zapier to automatically import leads from Facebook ads, Google forms and more
Building clients database with Top Producer
Top Producer X

Make personal connections with X factor Insights

Top Producer ® CRM is full of new ideas for modern real estate follow up. Whether you’re making a first call to a lead, or rediscovering an old opportunity, you’ll have innovative tools at your fingertips that help you connect. 

  • Add Social Insights, a continuous update for contacts with public profiles that includes photos, interests, locations and job title
  • Track Buyers with Property Insights, a free MLS connection showing listings viewed, interested in, or inquired on!
  • Enjoy a 360° view of every contact, including a photo, social media links, notes, relationships, important dates, tags and status
  • View past interactions in a helpful timeline, including texts, emails, call notes, and Market Snapshot® reports received
  • Get prompts to follow up on important dates, like the anniversary of a home purchase or birthdays
  • Target communications based on stage in your pipeline or status

Simplify follow-up with Top Producer® CRM

Top Producer® CRM has powerful features and a simple interface, so you can engage with contacts in just minutes per day.

  • Track transactions by pairing MLS data with your own unique workflow to help convert clients
  • Follow your personal Follow Up Coach to make 5 meaningful connections per day or 1000+ per year
  • Communicate by text or email without leaving your Top Producer® CRM
  • Add call wrap-ups and create tasks so you don’t forget next steps
  • Use proven templates for texts and emails to save time, or customize for that personal touch
  • Get insights into who’s opening, reading or unsubscribing from your emails so you can improve your follow-up
  • Add Market Snapshot® reports to your Top Producer® CRM to subscribe your contacts to emails with industry-leading open rates

Find out how Top Producer®
CRM can work for you

Request a demo
Find out how Top Producer ® CRM can work for you