Smart Targeting
Real Estate Farming with AI

With Smart Targeting, your farm isn’t just a zip code-it’s a narrowed list of homeowners most likely to sell.

What if you could speak with potential sellers even before your competitors know they're ready to list?
Smart Targeting uses predictive algorithms, data analytics and automated marketing to help put you in front of your next seller.

GET A DEMO

Improve your farming & marketing ROI

It’s tough knowing who your target audience is in your real estate farm. So, you spend 95% of your budget mass marketing to people that aren’t going to sell soon in hopes of finding a few potential sellers. But what if you could consistently get in front of the top 20% of households most likely to sell in the next 12 months? With 82% of sellers listing with the first agent they speak to1, you’d grow your listing pipeline and save time and money.

AI determines who’s likely to sell 

AI determines who’s likely to sell

Define your real estate farm and a powerful predictive marketing system then analyzes data and local market trends on every home in the area to identify the triggers that lead to people selling their home.

Everyone that’s listed in the last 20 years and 2000 attributes are analyzed to see what they had in common. And from that AI determines why people have listed in the past to predict what’s going to happen today.

AI determines who’s likely to sell 
Personalized multi-channel marketing
Personalized multi-channel marketing

Personalized multi-channel marketing

Once the top 20% of homeowners likely to list soon is determined, a marketing campaign kicks in to get your brand consistently in front of your top prospects. All the marketing is done for you, including online ads, email marketing, postcards and handwritten letters. With this consistent and varied approach to marketing, you’ll rest easy knowing your brand is in front of the right people.

Automate follow-up for leads

Automate follow-up for leads

When leads inevitably start to respond to your marketing, they’ll be directed to landing pages designed to convert seller leads. Once they submit their contact info, they’ll receive a comparative market analysis (CMA) and monthly local trends to move them through your pipeline

Automate follow-up for leads

Get more listings & commissions

Put up more For Sale signs with Smart Targeting. You’ll spend less time chasing down unlikely deals and more time talking to real potential sellers and filling your listing pipeline. So you can focus on what you do best—building relationships and helping people buy/sell their largest asset.

1 – NAR 2021 Profile of Home Buyers and Sellers

Get a tour of Smart Targeting
Find out how technology can help you grow your listing pipeline

Request a demo
Find out how Top Producer ® CRM can work for you