MLS Integration Keeps You Organized

The Property Insights feature in Top Producer® helps you save, note and assign MLS properties to your CRM clients. The MLS software then goes into action by updating the property status and relevant information so you’re always ready to discuss the latest real estate details.

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MLS integration

Why have an MLS integration?

Agents spend hours searching the Multiple Listing Service (MLS) for homes to show their clients, verifying details or researching requests. With live MLS listings housed in your CRM, you’ll save big on time while offering data-backed follow up clients love.

Creating A Property Insight

Step 1

Select Property Insights in a contact and enter either the MLS number or the first part of an address to select a property from a list.

Step 2

Save as a property of interest, viewed, inquired on, or offer sent.

Step 3

That’s it! All the listing details are pulled from your MLS,* so you don’t have to manually enter any info.

Creating A Property Insight
MLS Integration Supports Follow Up

MLS Integration Supports Follow Up

You can search a contact’s profile for homes they’ve asked about, the ones they didn’t like, or viewing notes – so you keep organized. Property Insights then provides the latest property status and details, so you have new information with each follow up.

Property Insights Become Transaction

Property Insights Become Transactions!

Take the first step of transaction management by deploying tasks and workflows included in Top Producer® X CRM. Simply select a contact’s Property Insight or import a transaction from your MLS. Important dates are tracked in a convenient timeline and automatically updated, so you always know where things are at.

Property Insights Become Transaction
Why A Visual CRM Matters

*Where MLS data is available, check availability with your MLS

* 2020 NAR Profile of Home Buyers and Sellers

Why A Visual CRM Matters

According to the National Association of Realtors, buyers typically searched for eight weeks and looked at a median of 9 homes in 2020.* As your database grows, visuals like Property Insights help you remember homes, while Social Insights helps you remember more faces.

Connect, Reconnect then Transact
with Property Insights!

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* Where public profile information is available. Click here to see more details

Hear what our users have to say:

“Top Producer CRM Is the Best!”
“Top Producer® is truly the best CRM program out there! I have been using it for about 8 years and find it super easy and quick to use. They offer great training courses and are always happy to help me with any questions I have.”
Renata S.
Real Estate Agent
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“Best CRM for Real Estate Ever!”
“Top Producer® is a complete CRM with so many features that Realtors need! From contact management and lead conversion, to transaction management – this is the sole reason I have been successful as an individual agent.”
Julianne L.
Real Estate Agent
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“Top Producer is Great”
“I have been using Top producer® since 1995 and have over 10,000 contacts. It is comprehensive and indispensable. I love when I am able to pull up past information from years before to remind my contacts how long we have been acquainted, and/or doing business.”
Christian D.
IT Operations
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