Top Producer® Real Estate CRM

manage your clients from contact to closing and beyond

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A sales pipeline in the palm of your hand

Whether they’re online inquiries or face-to-face meetings, Top Producer® makes it easy to turn more leads into clients. Once you’re working together, you can cater to clients at all stages of the buying and selling process with the convenience of a mobile app.

Get instant lead notifications via text or email

Click a button and the lead information displays right on your screen. A countdown clock starts ticking as soon as the inquiry comes in, so you know exactly how fresh your lead is, giving you valuable context for your conversation.

Contact prospects with one-tap connectivity

With one touch you’re already dialing. But if you don’t reach the lead immediately, it’s a snap to send a text or an email.

Qualify leads in seconds from your mobile device

Once you’ve made contact, you can qualify your leads with a swipe of your finger. Another swipe and you've moved them to the next stage in the Sales Pipeline, put them on an automated action plan and ensured their next follow-up is scheduled.

Utilize automated action plans for long or short-term follow-up

Built-in sales buckets help you nurture your clients with relevant, timely communication. Whether it’s keeping your hot prospects up to date or staying in touch with consumers who aren’t ready to transact, Top Producer® CRM can manage your clients when you are busy.

Get follow-up reminders with prompts for relevant touch points

When’s the best time to reach out to a long-term prospect? How should you approach a past client? Top Producer® CRM coaches you in real-time with reminders and recommended activities. You’ll even get suggestions for topics to discuss with your clients.

Simplify your follow-up

With so much on your plate, managing leads, responding promptly, and remembering to follow-up can be a challenging proposition. In just minutes each day, follow-up coach helps you stay top-of-mind with current clients and mine your database for future business.

  • Selects the most strategic contacts
  • Suggests appropriate touch points
  • Fuels agent follow-up
  • Generates 1000+ touch points per year

Nurture with compelling content

Don’t be overwhelmed by keeping up with all your long-term prospects, past clients and sphere of influence. Use automated, focused marketing tools to stay current with your contacts until you can reach out to them personally.

Create personalized emails from templates designed to feel human, not canned.

Apply simple actions plans to stay connected, including many in Spanish

Send monthly branded newsletters with current and specific market information

Do business anywhere

Today’s agent uses a number of different devices throughout the day - cell phones, tablets, desktops - and Top Producer® CRM works across them all.

Our cloud-based technology allows you to take your CRM and your business wherever you go. On the road or in the office, you can quickly respond to leads and follow up on the fly, so you never have to miss an inquiry or the next step in your plan!

Enjoy systems that play nice

Poised for integration, Top Producer® is compatible with dozens of systems already used by today’s agent.


Manage, send and attach documents to any of your contacts, listings or closings via Dropbox and Google Drive

Contacts and Calendars

Seamlessly sync your contacts, calendars and email from Office 365, Outlook, iCal and Gmail into your everyday workflows.


Use popular email services like MailChimp and BombBomb to send email campaigns directly to your contacts

Lead Aggregation

Collect leads from over 100 online vendors with financial and property information added. No data entry required.

  • Gmail
  • Google Contacts
  • Google Calendar
  • Outlook
  • Dropbox
  • Google Drive
  • Facebook
  • Twitter
  • MailChimp
  • BombBomb
  • Stewart Title(SureClose)
  • ZipForm
  • TransactionPoint from Fidelity National
  • RELAY Online Real Estate
  • LeadStreet

Equip and grow your team

All the power of Top Producer® is now optimized for brokers and teams. New controls allow for more streamlined management and distribution of leads and contacts, and metrics allow for ROI reporting.

Schedule appointments for each other via the team calendar, and get your office in sync to maximize lead management and conversion.

Become a team player

Sync your MLS directly

Top Producer® automatically imports MLS comparable data and photos for you. You’ll spend less time creating documents, and more time closing deals.

  • Create stunning buyer and seller presentations
  • Insert property information into client communications
  • Build and send CMAs with ease

Manage your listings and closings on the fly

Multiple listings mean multiple closings. Make sure every client is your most important one with listing and closing action plans. Built with your busy schedule in mind, these plans automatically remind you about the critical tasks you need to complete to keep you headed to the closing table


View listing details, showing instructions, commission and tax details, and more


Add notes, tasks and parties associated with a listing or closing


Share online access with clients for smoother transactions

Stay on track, automatically

Top Producer® CRM allows you to stay organized by simultaneously managing your calls, appointments and email follow-up and prompting you with important dates and reminders – you’ll always be on track, automatically.

Optimize your efficiency

More convenient than ever, Note Stream allows you to create, view and edit notes in a flash and link them to contacts, activities or properties. With all your important notes in one place, it’s a breeze to find them even when you’re in a hurry.

© 2019 Top Producer® Systems Company ULC. All rights reserved.