Top Producer - Real Estate CRM

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Top Producer CRM™

74% of clients will give you a referral if you stay in touch.*

Build referrals and build your business with real estate’s most intuitive real estate customer contact management (CRM) software for agents and brokers.

**NAR 2010 Profile of Home Buyers and Sellers

Referrals are the lifeblood of real estate, and satisfied clients are your best source of new business. And because 90% of leads are closed between the 2nd and 12th contact, staying in touch is critical to your success – and that’s what Top Producer does better than anyone else. Top Producer keeps your sales pipeline running smoothly with automated, PERSONALIZED follow-up on a regular schedule, and you don’t need a PhD to use it.


It's fast. It's in the cloud. It's easy, and it makes follow-up a breeze.


Say hello to the new Top Producer.

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Manage Your Business in Minutes

You're a busy agent with a busy schedule, and sometimes, finding time to live your life in-between appointments can be difficult. Now, it doesn’t have to. Because Top Producer® is a cloud-based contact management solution, you’ll be able to manage your business in minutes from any touch screen mobile device or desktop with our new HTML5 interface. And rest easy, because you’ll never have to worry about missing out on new business again with SMS lead alerts delivered right to your mobile device. Top Producer® is real estate software for agents and brokers that's built to work for you, not the other way around – and it’ll help you put the "LIFE" back into your work/life balance.

Lead Aggregation

Finally. Stop the madness of having your leads go to multiple systems. Have them all come seamlessly to one place—Top Producer® CRM—where you can work your magic. Get leads from realtor.com®, Trulia®, Zillow®, Boomtown®, Homes.com and many more all in your Top Producer® database for easy management and follow-up.

Follow up so simple you will always get it done

Being an Agent is a fulltime job: juggling between working with buyer and sellers, showing houses, prospecting and managing leads. So, how do you find the time to build a future sales pipeline and stay top of mind? Top Producer® follow-up coach strategically selects 5 contacts a day you need to connect with, making it easier for you to prospect your own database. Plan your follow-up in 5 minutes – it’s that simple!

Note Stream*

Now your real estate notes are where they belong: in Top Producer®. Notes are faster, easier, and more convenient than ever. Need to make a comment about a listing record? No problem. Need to link a note to multiple contacts? Easy. Want to tie a note to an activity and listing. It’s a breeze. Now you can create, view, and edit notes in a flash. And with the new Note Stream, you’ll have quick access to your most recent notes without having to search high and low.

*Only available on the mobile version of Top Producer®.

An intelligent pipeline

Nurture your leads and turn more into clients - on the fly - with our enhanced wrap up and contextual coaching. You can qualify your lead in seconds on your mobile device, tablet or desktop and move them to the next stage in your sales pipeline.

Get coaching in real-time. Don’t know the next best steps? We do.

Nurture your leads and turn more into clients – on the fly. Qualify your lead in seconds on your mobile device and put them on an automated action plan immediately to ensure their next follow-up is scheduled. Get coaching in real-time. Don’t know the next best steps? We do.

Integrate Seamlessly with Outlook and Google™

Top Producer's real estate database eliminates the hassles of duplicate data entry and lets you synchronize your contacts and calendar through seamless integration with Outlook and Google™. Synchronization's fast, and when you’re done, you’ll be able to view and manage all your contacts right from your smartphone or tablet, easily and painlessly. Plus Top Producer® gives you easy access to all your emails from providers such as Gmail™, Yahoo®, Outlook.com, etc. No more digging through multiple inboxes. Whew. Real Estate contact management just got a lot easier with Top Producer®.

Integrates Seamlessly with Dropbox and Google Drive™

Access and attach files from Dropbox or Google™ Drive. Top Producer® CRM lets you attach documents to any contact, listing or closing in your database. Real Estate contact management just got a lot easier with Top Producer® CRM.

Instant Lead Alerts

You don’t need to worry about missing any hot new leads with Top Producer® CRM. We text the leads directly to your smartphone when they come in so you don’t have to check your email. A countdown clock starts ticking when a lead comes in, so you know exactly how fresh your lead is. Click the alert and you're already dialing.

Available on multiple devices

Nowadays, we are all using several different devices through the day, from mobile and tablets to desktop and web. Knowing this, Top Producer® CRM works seamlessly across your iPhone®, iPad®, Mac, PC, Android and the web.

Send local neighborhood reports

Keep your prospects engaged with local neighborhood reports right from your smartphone with the NEW integration of Market Snapshot®.**.

**Requires a separate Market Snapshot®. product license. Ask us how Market Snapshot®. can take your Top Producer® CRM to the next level.

Join the Social Conversation

Your friends. Your family. Your sphere. They’re on Facebook®, they’re on Twitter®, and they’re talking. And now, you can join the conversation when appropriate with Top Producer’s Social Media toolset. Stay engaged through one-click access to notes, follow-up AND posts from Facebook® and Twitter® for every contact in your database. You’ll never forget a birthday or important milestone again, and in the process, you’ll make sure that your clients will never forget you.

Manage Leads from National Sites including realtor.com®

You get leads from a lot of places, and Top Producer® gives you one place to manage them all. Plus, Top Producer® integrates seamlessly with real estate’s most viewed site, and the site that consumers come back to most, realtor.com®***. Make the consumer connection online, and use Top Producer® to help turn that initial internet real estate lead into another satisfied customer.

***comScore Media Metrix, August 2011

Keep Your Clients Safe and Your Business Secure

We’ll give you the peace of mind you need by protecting your data with multiple layers of data encryption, and safeguard against single-device failure with multiple storage units. And to provide additional levels of security for you and your clients, we secure your information with multi-level intrusion detection systems and up-to-the-minute virus scans. Plus we back up all your data hourly, daily and weekly to ensure you’ll have access to it when you need it.

Contact Permissions for Teams & Brokers

All the power of Top Producer® CRM now optimized for teams and brokers. Control who sees sensitive data for a more streamlined management and distribution of leads and contacts. Delegate responsibility and track lead progress. Accomplishing things together has never been easier.

Powerful Marketing, Online and Offline

Top Producer® CRM isn’t just a best-in-class client follow-up solution, it’s also a powerful real estate marketing machine. The system is designed to help you generate business, online and offline, with automated real estate drip marketing systems that include postcard campaigns, flyers and hundreds of letters that you can customize to your clients. Creating campaigns is easy, and once you’re done, you can print, save and email right from the application. It’s an all-inclusive solution that helps you be a more efficient real estate agent.

Housing Trends Newsletter

When you are collecting dozens of new prospects each month it can be a daunting task to stay in touch with every one of them. Use this free e-newsletter from realtor.com® to stay current with all of your contacts until you can reach out to them personally.

It is updated each month for you to distribute with your branding and photo. Plus, it's integrated and sent monthly by Top Producer® CRM.

Manage All Your Listings and All Your Closings, Easily

Multiple listings mean multiple closings, and Top Producer® CRM has you covered. You’ll make sure every client you have is your most important one, because Top Producer® CRM comes fully equipped with Listing and Closing action plans and real estate CMA's. Built with your busy schedule in mind, these plans automatically remind you about critical tasks you need to complete so you stay on track. Plus, the system gives your clients online access to their transaction; your clients can log-in and see all that you do to ensure that they get to closing smoothly and efficiently. Top Producer® CRM lets you put the "customer" back in "customer service," and it’ll help you turn your listings and closings into more referrals.

Plug into Your MLS and Supercharge Your Productivity

Top Producer® CRM even has a plugin that links you directly into your MLS. The Top Connector plugin automatically imports MLS comparable data and photos for you, so you’ll be able to create stunning buyer and seller presentations with a few simple clicks. Top Connector puts the power of your MLS to work for you, so you’ll spend less time creating documents, and more time getting clients****.

****Top Connector requires a one-time fee setup of $149

Important Dates

Keep all your important dates and client reminders in one place. Always have a reason to call your client whether it’s a birthday, anniversary or that it's been 5 years since you sold them a house. Top Producer® CRM will manage your important dates and reminders.

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