Once you have created your farm, you are ready to start your campaign.
Note: when you import your addresses, the campaign starts automatically.
Mailings are not performed all at once. All the addresses are grouped together by zip codes.
Mailings are sent out in batches of 30-40 postcards each, spaced out over 4 month intervals. At the end of each 4 month interval, every address in the farm has received a postcard. When a new interval starts, the next postcard in the set is used and the mailing list starts again from the top. Note that if an address responds via the BetterHomePrice.com Web site, this address is removed from the mailing list and a new unassigned address is added.
To start your campaign:
Select the Create
New tab. How?
Click the Start Campaign button.
Market Builder verifies that you have the required number of Total Available addresses for your farm (Total Available = purchased bundle size + 10% of bundle size).
For REALTOR.com agents: Market Builder verifies that you have 440 Total Available addresses for your farm.
Tip: If the Start Campaign button is disabled, click Save to save your campaign first.
Click Yes to confirm that you want to start the campaign.
The first round of postcards will be mailed on the next scheduled mailing day. Campaigns are started on the first business day of the week at roughly biweekly intervals. The mailings are scheduled according to the effectiveness studies performed by Top Producer systems.
Once you start your campaign, the Create New tab is replaced by a Summary tab, with information about the campaign progress.
The Manage tab displays a summary of the addresses grouped by their zip code. From this tab you can delete the addresses, thus resetting the farm any time before the first mailing.
Previous Step: Creating Your Targeted List or Importing Custom Addresses
