Creating a Farm Using a Targeted List

There are two methods for creating your farm. You can define your addresses using a targeted list as described below, or you can choose to Import Addresses. Before you define addresses, you must first select your postcard set.

Creating a Targeted List

You can define a street address, and enter the number of addresses you want returned from the area surrounding that address. You can repeat this process multiple times to create your farm for a single campaign. Your farm can contain multiple zip codes.

Example of a targeted list

More Info

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To target your addresses:

1. Open the Farm Management page. How?

   • From the Top Marketer Control Panel > Market Builder > Mail Campaign.

2. On the Create New tab, enter a targeted street address in an empty row. If you do not remember the target street name, you can enter just a zip code

   1. Enter the zip code and click to see a list of addresses in that zip area.

   2. Select the radio button beside the required target address, and click Add to Farm.

3. In the Quantity column, enter the number of addresses surrounding the targeted address that you want to include in your search result.

4. Click Save. What happens

   Market Builder will:

   • Verify that the targeted address is valid. If valid, this address is saved and added to your farm. You cannot edit this address. For more information, see "Editing Your Targeted List".

   • Search for addresses surrounding the targeted address and list the total in the Available column. Duplicate addresses are excluded from this list.

   • Ensure that the total quantity entered does not exceed your limit(purchased bundle size + 10% of bundle size). For FCMA agents: 440 addresses

   • Save your initial target addresses.

5. (Optional) Exclude any addresses (see following procedure).

6. (Optional) do either of the following:

   • To target multiple zip codes, repeat steps 2 - 5 and enter several target addresses from different zip areas.

   • If there are no empty rows, click Add address row. You can add up to 15 rows. To delete a row, click .

To exclude addresses from your mailing campaign:

1. Click the link in the Available column.

2. Select the addresses that you wish to exclude from the Mailing List column and click .

   The addresses are moved to the Exclude Address List column and will be excluded from current and future mailings.

3. Click Close.

Note: Your mailing list is automatically topped up with the same number of addresses that you excluded. The new addresses that were retrieved to top up your mailing list are marked in red.

Next Step (Optional): Editing Your Targeted List

Final Step: Starting Your Campaign

Previous Step: Selecting Your Postcard Set