Your clients ❤️ you. So much so that:
All you have to do is stay top of mind. Positioning yourself as a valuable resource for all things real estate has never been easier with social media, but you need a plan to be successful.
It doesn’t have to be complicated—just nail down what you’re going to post and where, and set a consistent schedule and you’ll be off to the races.
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Start small, with just 1 or 2, and when you’ve mastered those, you can move on to others.
Before you post anything, consider your goal—to show your sphere and past clients you’re a valuable resource. And you’ll do that by providing thoughtful, relevant content (and not just your latest listings).
Here is some inspiration for future posts:
Mix it up—don’t make it all about real estate. Post about a local hot spot in town or a list of fun weekend events. To stay on top of what’s going on in the community, subscribe to your local community newspaper.
Posting the following promotes your business and reminds your past clients and sphere you’re still in the game:
(Psst, be sure to post some of these other ideas to avoid your entire page being a long list of open houses and new listings.)
Tip: See the steps in this article for details on how to create the new listing and open house posts.
If you’re using Market Snapshot, all you have to do is paste 1 simple link on your Facebook page to get an effective Facebook ad. (We think you’ll have quite a few “friends” signing up for your Market Snapshot.)
Think of the most common real estate questions people ask you and answer those.
Make it part of your process to ask for a testimonial when the deal is done. A quick video of your clients singing your praises is perfect for posting on Instagram.
The key to engagement is frequency, so scheduling time to post on social media is the best way to get the results you want.
It just takes a few clicks in Top Producer® CRM to set up a recurring activity:
And then you’ll be reminded in My Business so you don’t forget:
Be flexible though, you know better than anyone that things come up that can’t be ignored. Don’t skip posting when that happens—just move it to a new time slot.
And slowly but surely, your consistent hard work will pay off. You’ll stay top of mind with your past clients and sphere and build your brand. Sounds like a win-win to me.
Screenshots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.
1, 2, 3, 5, 6 – Statista
4 – Simply Measured Q3 2014 Instagram study