If you’re like most agents, you want to make sure that your email is arriving in the inbox of your recipient, and not being routed to the dreaded bulk/spam/junk folder, or worse, completely blocked by an Internet Service Provider (ISP).
Maintaining consistent, successful email delivery is a constant challenge facing any business that relies on email communications. To help ensure that Market Snapshot® emails are arriving in the inbox of your contacts, we hired SendGrid, so you now have a trusted email delivery expert in your corner.
All Market Snapshot® and Listing Alert Summary emails go through SendGrid, a leading digital communications company. Using SendGrid we are able to deliver email open rates and click rates that far exceed typical real estate statistics quoted by Mailchimp:
So if you send a Market Snapshot®, there’s an excellent chance that it’ll be read by your consumer.
Email delivery isn’t guaranteed—whether it’s Market Snapshot® or any email. Unfortunately there’s no magic bullet that’s going to get all of your email read by the consumer. There are some key things you can do to help though:
After you send the Market Snapshot®, use the opportunity to reach out and ask your customers if they have any questions. The Market Snapshot® gives you the opportunity to simply explain to your clients:
This builds the trust families want to have in their agent. And connecting your email marketing to your phone call prospecting makes the effectiveness of both shoot through the roof.
See ‘Step 4’ in this article for the details on how to follow up using Top Producer® CRM, including how the Follow-up Coach nudges you when someone doesn’t view their snapshot and gives you the quick email template to send. Effective follow-up in 10 seconds flat.
Following these simple guidelines can "up" your follow-up game, resulting in more repeat and referral business.
About Market Snapshot® reports
Market Snapshot® helps real estate agents stay top-of-mind with consumers by delivering relevant market information that home buyers and sellers can’t get anywhere else. Want to learn more? Send us a message in the bottom right, or read more online.