Top Producer® Websites: Writing Content

Once people find your website you need to give them a reason to stay. Your website comes with a variety of premade content to help you get started. However, the key to keeping customers on your website once they arrive is by providing valuable information about your local area and your real estate expertise – which will not come through in the premade content. Google, Bing and other search engines are also smart enough to know that the articles on your pages are duplicate content from other pages/websites and this will affect your search engine ranking in a negative way. Keep your content original and informative.

Some things to keep in mind when writing content for your website are:

Keep it simple

Speak to your audience in simple, everyday language. Avoid using industry buzzwords.

Make it intriguing

Make your headlines intriguing enough to capture your visitor’’’s attention and make them want to read more. Every page on your site should have headline and every headline should be relevant to the page.

What can you do for them

Emphasize the benefits of what you have to offer. The purpose of your website is to raise the value of what you have to offer in the mind of your potential customer.

In addition to providing relevant and informative information for visitors to your website another key item when writing articles is how they will affect your search engine ranking. When someone types a term into a search engine this is called a ‘keyword’. By incorporating keywords throughout your articles on your website you will increase your search engine ranking. It is important to keep the articles relevant to potential customers visiting your website so don’t ‘stuff’ your page full of keywords. Make sure the page provides relevant content and uses keywords at the same time.

To learn more, read the article Understanding Keywords.

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