Search Engine Optimization Week 6 – General SEO Tips

Welcome to Week Six of Search Engine Optimization Self-Directed Learning.

In this last week we will summarize all of the key SEO tips covered in the Search Engine Optimization online training.

General SEO Tips

  • Place keywords in your Page Title, this is very important for SEO so take some time and make sure you are using effective keywords
  • Use keywords in your Alt Image Tags, this is the alternate text or mouse over text for images.
  • Use keywords in your links. Don’t use click here or other unrelated words when creating links. Keep the text in your links relevant and descriptive of the content on the page you are linking to.
  • All links on your site need to be working. Page not found errors will hurt your ranking and frustrate users visiting your site.
  • Use keywords in your Domain name URL.
  • How old a domain name is affects your SEO, the older the better. When you register a domain make sure it is something you can keep if you change companies so you don’t have to start with a new one. You can also try to register previously used domains that have been in use.
  • Link exchanges can help boost your overall rankings. It is more useful to be linked from another site to your site than linked both ways for Google, however Bing places importance on both types of links. There are a few items you need to keep in mind if you are using Link Exchanges:
    1. The site you are linking to should be related to your site.
    2. The higher the page ranking for the site you are linking to (for BING) or linking from (Bing and Google) the more effect it will have on your SEO.
    3. Avoid linking to spam sites or sites with a lot of links. These sites will hurt your ranking instead of helping it.

SEO Tips for Google

  • Google does not use Meta keywords for SEO (these are different than the keywords you use in articles or page titles).
  • Google displays up to 69 characters of a title tag, cropping off the title at complete words. Make sure your titles are descriptive and relevant to the page.
  • Google may display up to 150 characters of this description as part of the search results IF it is high enough quality. If Google deems the description isn’t high enough quality or relevant to the page it will create its own Meta Description to show on the search results.
  • To check what sites are linking to you, you can go to and type the following into the search box: (replace with your domain URL/website address). For example if we wanted to see who links to we would type this into the Google search box

SEO Tips for Bing

  • Bing shows up to 150 Characters (Including Spaces) for Meta Description
  • Bing displays 65 Characters including spaces for a Title tag.
  • Bing prefers lots of text. Try to use pages with at least 350 words of text when increasing your SEO for Bing.

SEO Tips for Yahoo and

  • Yahoo does not use Meta keywords for SEO (these are different than the keywords you use in articles or page titles).
  • Yahoo displays 120 characters for the Meta Title, cutting off the title anywhere in the word at the 120 character
  • Yahoo shows up to 161 Characters (Including Spaces) for Meta Description.
  • displays 69 Characters (Including Spaces) for the Meta title.
  • pulls text from the page and can display up to 312 characters for a description.

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