Top Producer CRM helps you track the progress of your sales opportunities through their lifecycle. Using the seven statuses outlined below, you will know exactly what stage a lead is in, enabling you to contact new leads immediately, target specific groups, and get an accurate view of your Sales Pipeline.

Available Contact Statuses

There are seven statuses to describe the state of a contact:

new-status New: Automatically assigned to leads received via lead providers and those leads you enter manually.

engage-status Engage: Contacted, but not yet qualified. Perhaps you’re not sure yet how close they are to buying/selling.

future-status Future: Long-term opportunity. Not likely to buy or sell in the near future.

active-status Active: Short-term opportunity. Someone you’re currently working with on an opportunity.

closed-icon Closed: Completed transaction.

inactive-status Inactive: No current opportunity, but perhaps you don’t want to delete them from your database.

non-client-status Non Client: Someone you do business with that is not a client (for example, inspectors, lawyers, etc).

When to Assign Specific Statuses

You decide when to move the lead to the next stage. The following are a few examples of when you may want to assign another status:

  • You contacted a lead for the first time: You contacted the lead, but didn’t qualify it. Move the status to Engage so you know that you’ve attempted contact.
  • You qualified a lead: You know how close they are to buying/selling. Move the status to Active if they are a short-term opportunity, or Future if they are a long-term opportunity.
  • You are working on an opportunity: You are actively working with a lead. Move the status to Future if the deal falls through, or Closed once the deal is completed.

Changing a Contact’s Status

Immediately after following up on a lead, you will be asked if you qualified the lead and want to select the status that reflects where they are in the lead lifecycle.


You can also change a contact’s status from their record.


  1. From the Home page, tap Contacts.
  2. Tap the contact to open their record, and then tap the status (shown above).
  3. Select the status that reflects where the lead is in the lead lifecycle.

Login to track the lead lifecycle.