Whenever I open an article about the real estate business these days, it seems like someone is launching another CRM (Customer Relationship Management). The definition of “CRM” is loose to start with, but vendors have a habit of incorrectly using “CRM” and “lead management” interchangeably. In a recent CRM review on Inman, the writer correctly states “This
Read More...Not to toot any horns, but we’ve gotta say that the click-through rates for Market Snapshot are pretty awesome. (‘Click-through rate’ just means they opened the email and clicked to actually view your stuff.) The click-through rates for Market Snapshot vary from month to month but are, on average, between 15.5% – 20%. To put
Read More...We just released some Market Snapshot updates and want to give you the inside scoop. At the center of why we made these changes lies the goldfish. Our average attention span has taken a nosedive to a sad 8 seconds. The almighty goldfish is 9 seconds… Ahem. (We had the fish beat at 12 seconds back in
Read More...“How do I know which agent I can trust to help me and my family?” This is one of the top questions consumers ask when looking for an agent, and it’s no wonder why… You help people sell what is likely the largest asset they own! According to eMarketer, 92% of them trust recommendations from
Read More...So you’ve got a new lead—congrats! Now all you need to do is build the trust that will convert them into a lifetime, loyal client. Easy right? Don’t worry… We’ve got a simple lead conversion plan that works. But first here’s a little video with some background from Steve Pacinelli: Day 1 – within minutes
Read More...For those of you using Market Snapshot, we hope you’re reaping the benefits of the Listing Alerts we released a few months ago! Using the freshest MLS data, you (effortlessly) tell your clients the minute there’s a new listing, a listing is sold or there’s a price change in the area they’re interested in. Knowledge is power
Read More...We’ve got 3 new summer templates you can use to keep in touch with your clients this summer! So you can spend less time thinking of what to say and more time soaking up rays (or selling more houses—whatever floats your boat). These templates will get more responses than a drip email would. Why? Because
Read More...Okay, so we know Listing Alerts truly are unique… Using the freshest MLS data, you (effortlessly) tell your clients the minute there’s a new listing or price change in their area of interest. But let’s be real for a sec… Don’t your clients want to know what the house down the street sold for too? You
Read More...So you’re armed with Market Snapshot and can’t wait to become the neighborhood expert. Let’s take a quick stroll down strategy lane so you can get the most out of this product, shall we? Respond quickly to all leads—with the best content Like it or not, we live in a world of instant gratification. Lead
Read More...Like peanut butter and jelly, milk and cookies, or scotch and ice, Market Snapshot and Listing Alerts are the beginning of something amazing… You’ve been sending Market Snapshots to your clients and have positioned yourself as the neighborhood expert. Good job! It’s time to take that to the next level with Market Snapshot Listing Alerts. Picture
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