Resources Archives - Page 17 of 18 - Top Producer Blog

July 4th email templates for real estate agents

Just in time for your 4th of July mailings (hopefully!). We've added a few new templates to Top Producer® CRM, so you can spend less time thinking of what to say and more time planning how you’ll celebrate! From a message that gently reminds us to focus on what this day is all about: To

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There’s no ‘R’ in Lead Management

Whenever I open an article about the real estate business these days, it seems like someone is launching another CRM (Customer Relationship Management). The definition of “CRM” is loose to start with, but vendors have a habit of incorrectly using “CRM” and “lead management” interchangeably. In a recent CRM review on Inman, the writer correctly states “This

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Want to make your Market Snapshot open rates soar?

Not to toot any horns, but we’ve gotta say that the click-through rates for Market Snapshot are pretty awesome. (‘Click-through rate’ just means they opened the email and clicked to actually view your stuff.) The click-through rates for Market Snapshot vary from month to month but are, on average, between 15.5% – 20%. To put

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It all comes down to trust…

“How do I know which agent I can trust to help me and my family?” This is one of the top questions consumers ask when looking for an agent, and it’s no wonder why… You help people sell what is likely the largest asset they own! According to eMarketer, 92% of them trust recommendations from

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The oh-so-simple lead conversion plan

So you’ve got a new lead—congrats! Now all you need to do is build the trust that will convert them into a lifetime, loyal client. Easy right? Don’t worry… We’ve got a simple lead conversion plan that works. But first here’s a little video with some background from Steve Pacinelli: Day 1 – within minutes

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Get the inside scoop on the Listing Alerts you send

For those of you using Market Snapshot, we hope you’re reaping the benefits of the Listing Alerts we released a few months ago! Using the freshest MLS data, you (effortlessly) tell your clients the minute there’s a new listing, a listing is sold or there’s a price change in the area they’re interested in. Knowledge is power

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Introducing SOLD listing alerts

Okay, so we know Listing Alerts truly are unique… Using the freshest MLS data, you (effortlessly) tell your clients the minute there’s a new listing or price change in their area of interest. But let’s be real for a sec… Don’t your clients want to know what the house down the street sold for too? You

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