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Grow your market share

I’ve been a REALTOR® for 25 years, and a Top Producer customer for 11 years. I’ve learned that tough markets actually make it easier for agents like me to come out ahead.

When I started in the business 25 years ago interest rates were around 18-19% and a 3 year adjustable was 12.5%! At that time you got creative with financing and you worked every angle and turned over every stone. I was too naive to know that business was tough to come by. By staying focused, my business grew while others struggled and dropped out of the market.

I know from experience that today’s market is the perfect time to win clients, listings and sales from my competition and to grow my share of the market. Most agents are waiting for the market to come back, while successful agents are making their move in order to be dominant when the market is actually back.

In today’s market, I’ve become even more focused on lead generation, marketing and client service

Other agents want to cut marketing, but I know from experience that consistency is key. You must continue your mailings, continue promoting yourself and continue providing a high level of service to your clients with the expectation of referrals from each and every one of them.

I use Market Snapshot widgets on all my websites to help generate leads. I also use Top Producer’s Market Builder postcards, which have proven to be invaluable in getting people in my farm area to register for free Market Snapshot reports, giving me their full contact information.

I also put my sellers on Top Producer’s Market Snapshot service to help them track the market. Recently a neighbor of one of my past clients mentioned he was thinking about selling his home in the next year. My client told him about Market Snapshot and my services and he contacted me for a CMA. Then he was so impressed with the CMA I quickly created using Top Producer 8i/Top Connector and the monthly Market Snapshot report he automatically receives, that he regularly emails me to let me know that he is still not ready, but will definitely list with me when he is.

Top Producer makes it easy to be an agent. It not only provides the tools to win clients, but it keeps you organized through the listing and sales process.

Since I have used Top Producer for about 10-11 years now, I have seen many changes in the program and I assure you that I have never seen such a robust suite of products as they have now. Top Producer makes it so easy to crank out CMAs (using Top Connector) and to manage my leads through prescheduled communication Action Plans where I can even choose to send automatic monthly emails to long term leads.

Whether it be a reminder of what I need to do next, or a great looking flyer or net sheet, Top Producer makes my life easy.

Markets like this actually make it easier for people like me to come out ahead- because I work hard, stay positive and use tools like Top Producer to continue growing by business.

Today, I am in the top 10% of REALTORS® in my area, and our company (Century 21 Boling) is a market leader. We have been the number one Century 21 office in South Carolina for almost 18 years. Also, we were #2 in our board last year. We have about 65 agents and as a manager and trainer I (along with Penny Boling the broker in charge) have pushed our team through the recession to lead the market in Myrtle Beach while others are sitting back and waiting.

Marty Corley

Century 21 Boling
Myrtle Beach, SC

Top Producer Marketing Systems in use by Marty Corley:

1.800.821.3657