Our research reveals a single message that can get 700% more leads

We recently partnered with REALTOR.com in an ambitious market research project aimed at uncovering a single message that resonates with consumers in today’s market conditions. Intrigued? Read on for the results.

Marketing messages of the past are losing their effectiveness

As you know, consumer confidence has plummeted in the past year(s). As a result, messages that were once effective have started shifting drastically as consumers began asking different questions.  What we found in our research is that consumers are ignoring the vast majority of real estate marketing because the anxiety they have about entering the housing market has not been adequately acknowledged.

Unfortunately, many agents have continued promoting their services the same way they always have.  It’s no wonder that many agents told us they were no longer receiving the same number or quality of leads that they had in the past.

Compelling research helps us gain insight into the mindset of today’s consumer

We tested various types of messaging on millions of consumers online and through direct mail. This included 11 million visitors to REALTOR.com®, 5 million postcard recipients, and 50,000 Market Snapshot interactions. The results revealed one single message that increased lead generation by 700%! The message that proved to most effectively capture the attention of consumers is:

“Has the market stabilized?”

In an uncertain market, it’s no surprise that consumers want to know whether or not it’s safe to make a move. This is the very question that addresses their anxiety…

Now what? Next steps for lead generation

It’s no longer enough to just wait for prospects to call you. The next step is to gather contact information and start offering compelling information that addresses the question which caught their attention in the first place. When they’re ready, these leads will turn into clients.

To help you leverage this consumer insight in your own lead generation efforts, we’ve incorporated the “Has the Market Stabilized” messaging front-and-center in our Market Builder system. Combined with the powerful market reports offered by the Market Snapshot, this comprehensive marketing system speaks directly to today’s consumers, compelling them to take action and managing them in a system that turns your best prospects into transactions. Call us to learn more.

If you’re already using the Market Builder system, be sure to check out this month’s Marketing Tip for advice on using Social Media tactics to get this message in front of more consumers than ever before at no cost!

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