Powerful new prospecting features! Now you can send Market Builder postcards to any contacts on your personal address list.

The Market Builder system combines traditional postcard farming with sophisticated lead capture technology. Agents can target prospects within specific neighborhoods by putting them on a year-round, automated postcard marketing campaign. Any interested prospects automatically become leads in your Top Producer 8i, where you can nurture them until they’re ready to make a move.

How do your leads stay engaged? Simple. They are automatically subscribed to the monthly Market Snapshot—the most powerful MLS property report in the business—branded with your contact information, logo and photo. You stay in touch by providing scheduled market updates that answer their most important real estate questions.

This month, we enhanced the Market Builder system with a new feature that allows subscribers to pinpoint their prospecting efforts by uploading their own Contact List into the system. Your selected set of real estate postcards will automatically be sent to the contacts of your choice, on a prescheduled basis.

See this month’s Market Builder tip for easy instructions on uploading your personal list.

For an overview of the Market Builder prospecting program, take a look at the video clip to the right.

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