Website of the Month: Make your brand top of mind

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No one knows better than you that first impressions matter. Since many prospects will be forming them by checking you out online, your website needs to be sleek, mobile-friendly and above all, accurately showcase your brand and tell your story. And to help, each month we’re going to feature an agent’s website that is doing just that.

Our hope is that you’ll be inspired and come away with ideas to help you strike that all-important connection so consumers feel compelled to read on and discover you and the value you offer.

So without further ado, here is our very 1st Website of the Month…

Ariana Loucas is an agent with RE/MAX Living and has been a Top Producer Website customer for many years. (Thanks for your loyalty, Ariana!)

Knowing that most of her clients and prospects were using their mobile device to search for properties, Ariana knew that if she was going to be remain relevant to today’s online consumer, she had to make some changes. Her older legacy website needed to be updated to a modern, mobile-friendly one. And fast.

So we worked with Ariana to help her make the jump to a new responsive site. Along the way, she made a few changes to her site layout as she realized that to stay ahead of the competition, you have to build top-of-mind awareness. (Here’s a 1-minute video of Ariana giving the straight goods on what it was like to work with us.)

And here’s the result of our work together:

Sleek, attractive, eye-catching—just a few words that pop into my head when I look at her site. If you want to check it out, go to www.ariana.realtor/.

We want you to nail it online too, so here are a few things to keep in mind when creating or updating your website…

To close, remember this—good stories evoke emotion and connect people, and if you tell a good one, they make you memorable. It’s not just about facts; it’s about building a story around those facts to tell the story of who you are and the value you offer.

And we’ve got the perfect place for you to tell it if you need help. If you’re an existing customer, give us a call at 1-800-830-8300 and we’ll help you make the switch to a new responsive site. And if you’re not currently subscribed to Top Producer Websites and want more info, give us a call at 1-800-821-3657.

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