On their own they most definitely pack a punch, but together Top Producer CRM and Market Snapshot take achieving effortless and meaningful follow-up to a whole new level. Some really cool enhancements to both products are coming to a computer near you (some are available already and some will hit your screen next week).
Email marketing is tricky these days! Not only does your marketing content need to be bite-sized, personalized and relevant, you have to make sure it appears well on a ridiculous amount of devices and screen sizes too.
And these days, screens come in all shapes and sizes:
Smartphones are the most common starting place for online activities, and being of the (somewhat nerdy) analytical persuasion, we detected that 43% of all snapshots are opened on smartphones. So, to answer this pretty staggering number, we recently released this new smartphone format:
Focusing solely on the consumer experience, this format displays what truly matters to them—awesome walkability ratings & amenity info, all listing photos (if available) and assigned schools for each listing (Amen).
Okay, so the new smartphone version includes some pretty cool new stuff, but on average though, we use 3 different screen combos a day. It’s important to have your messaging consistent across the board, so that’s what we’ve done.
Now if they’re on a larger screen (a desktop or laptop perhaps), they’ll see this:
And if they’re on a medium-sized screen (a tablet perhaps), they’ll see this:
All the cool smartphone stuff I referenced above—walk score ratings, more listing pics and assigned schools—is now available no matter what their screen size. And the branding of the snapshot report looks shockingly similar to its Listing Alert cousin too, don’t you think? Three cheers for consistency!
Looking for the school and community info?
Don’t fret. It’s there and more relevant than ever. The school info that now appears is associated with each listing! To view it, just click a listing to see the Schools Nearby section that you can expand to get the associated schools, their ratings, student/teacher ratio and more.
Very soon, your best buddy, old pal—the Follow-up Coach—will soon be even more helpful with a couple new suggestions to help you achieve effortless perfection in your follow-up.
If you use both Top Producer CRM and Market Snapshot, now the Follow-up Coach will suggest you send a snapshot report to clients that aren’t already receiving one. Not only that, but if the client hasn’t viewed the snapshot within a couple of days, the coach will prompt you to call or send a quick email.
We also made a quick email template for this very purpose, so checking in to see if they got the snapshot will take you 2 seconds flat! (Does it get any better?!)
So when is all this available, you ask? The Market Snapshot release is already live and available as we speak, and you can count on seeing the additional nudges from the Follow-up Coach in Top Producer CRM next week. We hope you enjoy; Happy Friday everyone.Tags: Follow up, Lead conversion, Listing alerts, Market Snapshot, Marketing, Mobile, Mobile Real Estate Marketing, Real Estate, Real Estate Marketing, Top Producer CRM