“I have signed up literally hundreds of prospects by using the Market Snapshot system at Open Houses, and it has significantly bolstered my listing presentation and improved the outreach of my email newsletter.”
I tell open house visitors that they needn’t give me any information unless they’re interested in receiving updates on the market. I no longer use sign in sheets! This is a change from what they usually experience at open houses and it inevitably leads to a discussion.
I show them a sample of the market report updates I provide on my laptop, or even just a color printout, and describe it as “getting your own webpage” to keep up to date on the market. I use Top Producer’s Market Snapshot, which creates and sends customized, online market updates automatically. I point out information that they cannot otherwise get all in one place – schools and community information, market reports covering different periods of time and, of particular interest, selling price versus asking price.
I explain that they can choose how often to get the Market Snapshot updates. In this age of information overload, they can even choose never to see my smiling face again! That almost always does it. Knowing that they are in control, Buyers are eager to sign up to see what the “real” prices are in any given neighborhood. Then they contact me with questions and we begin to develop a relationship.
Neighbors who are “not in the market” still want the Market Snapshot updates because I explain that it will help them keep on top of home values. They can use it as a basis to decide whether or not to appeal their property tax assessments. When they’re ready to sell, they contact me because they associate me with hard data – not hard sell.
At Listing Presentations, I proudly show sellers my large pool of active buyers, compliments of the Market Snapshot system. I show them how many people have been signed up to receive Market Snapshots via my website or at open houses. I can even tell them exactly how many customers I have who are interested in their neighborhood and their type of house.
Since prospects have volunteered their email addresses in order to receive the Market Snapshot, I can send them my email newsletter with no fear of violating the U.S. federal spam regulations. Of course, anyone can unsubscribe from both the Market Snapshot and my newsletter at any time – but they don’t!
Maggie Simpson
WC&AN Miller Realtors, A Long & Foster Company
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