8 Tips to a Great Real Estate Blog
1. Know Your Audience
Decide who you want to target and think hard about what they want to know. Write your copy for your audience!
2. Update Often
Keep your content fresh and current. If you know great notaries, home inspectors or mortgage brokers, ask them to provide tips and link to their web pages.
3. Mix Up Your Content
Mix personal stories and community happenings with your real estate updates to keep things interesting. Keep your blog entertaining by including a variety of local topics of interest, not just real estate issues. Daily Candy and Curbed are excellent examples.
4. Make it Easy to Contact You
Make sure your contact info is prominent on your blog.
5. Comment & Connect
To raise your blog’s profile, comment on other real estate professionals’ blogs and remember to reply to comments left on your own.
6. Be Yourself
Blogs are great ways to show a bit of personality! Don’t be afraid to share personal anecdotes, or a bit of humor… but remember to keep it professional and to focus most of your efforts on demonstrating your expertise as a REALTOR®.
7. Amplify Your Updates
With free services like www.posterous.com, a post can be distributed to practically every social networking site in addition to your personal blog with the click of a button.
8. Follow Up!
Make sure you stay in touch with every lead that your blog generates. If you don’t have a system that is proven to turn those leads into sales, ask us how! Simply call 800 241 5452.
If you need even more inspiration, take a look at some of these great real estate blogs from other Top Producer agents:
Christopher Howard, Brooklynn, NY
Carol and Briggs Christie, Oahu, HI
