Seth Godin advises real estate agents to “become a watercooler”
In his widely-read blog, marketing guru Seth Godin recently challenged real estate professionals to go beyond just being a local market expert and become a watercooler.
We normally associate “the watercooler” as being the hub of office activity and gossip, a place where people gather to catch up on the everyday details of what’s going on around them. Seth applies this concept to real estate by encouraging agents to integrate themselves into their communities and become active, engaged citizens who report regularly on local issues of interest.
Become a high-profile local citizen in addition to a real estate expert
How can agents reinvent themselves as the person to turn to on what’s happening in their communities? Sometimes it’s not just through a demonstrated knowledge of property pricing, but by collecting and writing about the vibrant details of community living.
This month, we have compiled a list of 5 Tips for becoming “a watercooler”, inspired by Seth:
- Introduce some lighter, non-real estate-oriented feature stories in your blog that are of interest to the community. Write restaurant reviews of the new hotspots in town or submit an occasional roundup of celebrities who may have been passing through your city recently. If you’re a sports fan, why not start blogging about the local team?
- Select a local issue and promote yourself as an advocate for it within your sphere of influence. To get started, take a look at our Topline article on community advocacy as a tool for self-promotion.
- Attend city council gatherings which serve some importance to your sphere of influence and report on them.
- Who doesn’t appreciate a one-stop resource that sums up all the upcoming events in the community? Try putting together a weekly roundup. If you happen to attend any of the events, write a review.
- Stand out with a newsletter that addresses your local scene by writing on topics that potential readers really want to hear about, not just real estate issues. Daily Candy and Curbed are excellent examples.
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