Market Snapshot Trends–take 3

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Your clients have enlisted your expertise to help them sell their largest asset. Not only do you want to get them top dollar for their home, you want to build the trust that will lead to glowing recommendations and repeat business for years to come.

Good news—this just got a little easier with the latest changes we’ve made to Market Snapshot. Not only will you keep your clients in the loop on what’s going on in the local market, you’ll also now tell them how their listing is performing compared to other similar properties on realtor.com. And why not flaunt your amazing online marketing prowess by showing them everything you’re doing to market their home online too?

Your clients may not really grasp the role the internet plays in selling their home, but now you can effortlessly educate them by sending one single snapshot. Introducing the Listing Popularity tab…

Listing popularity

So go ahead and wow them by showing everything you’ve done to maximize internet exposure, and tell them how their listing stacks up compared to the competition too.

Listing popularity details

I love it, but I don’t see this new tab on the Market Snapshot…

Your clients will see the Listing Popularity tab if you’re sending a snapshot and happen to be the listing agent for the inquiry property. (If not, you’ll just send the same fabulous report as before and wow them regardless.)

Listing agent inquiry property

Where is this tab on mobile?

You can find these details in the stats that cycle through (shown below—just click Details to see it).

Listing popularity on mobile

I’m not a fan of including this info. Do I have to include it?

Nope—we’re all about choices. You can turn this off in Top Marketer by going to Setup > Market Snapshot Settings > and clearing the Show listing performance… check box.

Snapshot settings

So that’s it for now folks. We hope you (and your sellers) enjoy the extra personalization and tweaks!

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  • Love that this is being updated frequently. It shows me that you are listening to us Realtors® and that you want Market Snapshot to be as valuable to our clients as we do. Right now there are lots of competitors trying to take this market with their home value software, however none can function like the Market Snapshot can and I applaud the efforts. Thanks and please keep testing, keep listening, and keep improving! My clients here in the Lake Norman NC market are loving it and its the most opened type of emails we send.

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