In case you missed it, a few weeks ago we introduced new Market Snapshot trends that help tell the story of what’s going on in the market. In our ongoing quest to bring your sellers the most personalized report ever, we’ve made a few more tweaks.
It’s no secret that first impressions matter, and in today’s world of short attention spans, time is of the essence. Studies say you’ve got around 7 seconds, but no pressure… You just need to make sure your marketing is personal so it resonates with people and massively intelligent.
No problem—you got this.
The newly-designed email now contains just a teaser stat or 2 to grab their attention, and 1 simple call to action—view the report!
So naturally, they open it.
And when they do, their humble abode is front and center. (How’s that for personal?)
Not only that, but they’ll see how their home stacks up compared to others on the market. (You’re so smart.)
If we can determine that their property is listed as on market, we’ll show them how their asking price and days on market compare to others in the area.
(Of course if we can’t determine if their property is listed as on market, we’ll just show the averages of comparables as usual.)
That’s it for now, but rest easy knowing that in those few seconds it took for them to scan the email, open their tailored report and take in those meaningful stats, you so nailed it.Tags: Market Snapshot, Real Estate, Real Estate Marketing