Update as of October 30th: After we sent this out, a number of you gave us valuable feedback, so we tweaked a couple of things in our consumer email redesign. See #1 below for details.
No Halloween candy here… Something else is causing our excitement and we can’t wait to tell you about it! We’ll be releasing an update to Market Snapshot in November and want to give you the inside scoop.
At the center of why we made these changes lies the goldfish. Our average attention span has taken a nosedive to a sad 8 seconds. The almighty goldfish is 9 seconds… Ahem. (We had the fish beat at 12 seconds back in 2000 btw.)
This means you better get the point across in your email marketing within the first few seconds. Otherwise it’ll be trashed. No pressure. (%#@*)
Which leads us to what this post is all about. Here are the changes we made and why:
#1) We redesigned the email consumers receive when you send them a snapshot.
When a consumer opens your email, you have but a few seconds to engage them. If you don’t, they’ll trash it.
I can speak to this one… I’m worse than a squirrel when it comes to marketing email. (Their attention span is 4 seconds if there’s an acorn around, and yes, I’m comparing myself to a squirrel.)
When it comes to real estate, if you can grab their attention within those few seconds with something meaningful–average days on market or average sale price–they won’t trash it.
Which led us to these:
Short and sweet, easy to scan and a couple of key stats to grab their attention. Perfect.
- Email subject: We’ll stick with the old one (shown above). Including your name + their area = not spam.
- New email template: You’ll only automatically start sending the new template (shown above) if you haven’t modified the old one. We recommend the new one though. Most will view it on a mobile device and this template is easier to scan (not to mention more current).
If you’ve modified the old but want to use the new, don’t fret. I’ll give details on how to make the switch when we release these changes.
#2) Consumers can now change the area of their Market Snapshot.
To go along with shrinking attention spans, consumers now also expect immediate responses when they want information. So if you got their area wrong–you’re not a mind reader after all–they can update it themselves.
(If you’re still reading, good for you–your attention will pay off!)
Now I would venture to say all that is better than a Reese’s peanut butter cup, wouldn’t you? Apparently that’s the #1 Halloween candy, but I digress… Happy Haunting everyone. Don’t forget to let us know what you think, and thanks for hanging out for longer than 10 seconds! 🙂Tags: Contact management, CRM, Follow up, Lead conversion, Lead management, Listing alerts, Market Snapshot, Marketing, Real Estate, Real Estate Marketing