According to the National Association of Realtors, 89% of home shoppers use a mobile device during their search. Couple that with the fact that 68% of them contacted a real estate professional based on info they received via a mobile device, and what do you have? Proof that real estate consumers are using mobile more than the average consumer, which is why we’re happy to report that Market Snapshot now appears flawlessly on any device—including smartphones!
How does this help you as an agent? Well, consider these 2 stats:
– More email is read mobile than on a desktop email client. – Email Analytics (Jan 2015)
– Mobile email opens have grown 180% in 3 years. – Campaign Monitor – Email interaction across mobile and desktop
Add it up—better open rates for you + a better experience for your customers + more customers engaged in relevant conversations with you = win-win-win.
Before we give you the lowdown on the latest changes, let’s get a quick understanding of how consumers engage with the information you send them. According to Mary Meeker’s KPCB Internet Trends Report, instead of surfing the net a few times a day for long periods like we used to, we now surf many times a day for short periods.
What does this mean?
We have pretty sad attention spans and demanding expectations as consumers, so content needs to be bite-sized, personalized and relevant. Random drip emails won’t cut it, and if your report isn’t tailored to my neighborhood, I won’t read it. (No offense.)
Good thing you’ve been using Market Snapshot to tell the story of how the market is—not was. And now you can add this to your arsenal—whether they check out your report on their smartphone, desktop or tablet, we’ve got you covered and your report is flawless:
Community and school data doesn’t yet appear in the smartphone version, but it will. And in the meantime, clicking View desktop report will display the additional details they seek.
And 2 other tidbits about the smartphone version before we part…
That’s it for now, but we’d love to hear your thoughts! This is only the first cut of our new responsive version and we’re committed to continually getting better!Tags: Follow up, Lead conversion, Listing alerts, Market Snapshot, Marketing, Mobile, Mobile Real Estate Marketing, Real Estate, Real Estate Marketing