Back in the day, the key to productivity was time management. If you could master it, success would be yours. These days though, it’s all about information overload and how to control it. Emails, texts, tweets, wall posts and pins, feeds we just have to stay on top of—how exhausting. No wonder we’re a stressed out lot.
If you can control the flow of information though, not only will your productivity improve, but your state of mind will too.
Let’s start with leads. We love ’em, but they do pose a few challenges…
Leads come from a variety of sources and may flow to different email accounts too. You’re supposed to respond within 5 minutes, so how do you drop everything, find the lead, respond and make a super impression? It’s a tough gig.
FiveStreet can help though. It consolidates your leads in one place and automatically responds to new requests within a few minutes—not instantly—so your responses don’t come off as canned:
You’ll also get more lead info than you dreamed possible, so nailing the first impression will be easy. (FiveStreet gets the info from social networking sites. Tricky, right?) And if you’re part of a team, the race is on—leads are broadcasted to all team members so the first to claim it wins.
Phew, that was easy.
Once a lead becomes a client though, you’re faced with different challenges…
Who wants (or has the time) to block out hours a week to update their CRM? You need to keep track of this stuff though—notes, what stage they’re in, next follow-ups—in order to provide superior service and have a clear vision of your current & future opportunities.
You can jot down notes after you call or meet with clients and enter it in your CRM later, but wouldn’t it be nicer to do it on the fly when it’s fresh in your mind? Even better would be a CRM that prompts you to do it right after connecting with a client.
This is Top Producer CRM’s Wrap Up feature:
And let us not forget about past clients…
You know that keeping in touch will lead to repeats and referrals, but who has the time and where do you start?
Why with the Follow-up Coach, of course. We introduced the Coach last year, but don’t let its age fool you. The Coach is wise beyond its years. Each day you’ll be handed 5 clients you should reach out to and all you have to do is follow up. And the Coach even knows who’s who in your database—new leads, past clients, sphere—and will suggest actions based on who they are. Pretty cool, right?
Last but certainly not least is trust… It’s essential but finding the time to build it with your entire database isn’t easy.
Trust is the glue that holds relationships together and takes time to earn. It’s a no-brainer that if you’re open and honest and do what you say you’re going to, you build trust. But I’d also venture to say that freely giving access to what only you as a Realtor have—knowledge, expertise and access to rock solid (MLS) data—will build trust too, don’t you think?
Market Snapshot does this automatically for you (and tells them what the neighbor’s house sold for too).
So while you can blame technology for information overload, ironically it has an important role to play in the solution too. Best of breed apps can bring it all together for you, so you can focus on doing what you do best—helping your clients find the homes of their dreams.
And taking a page from froggy’s book above couldn’t hurt either—unplug for a few minutes each day, take a breath and just be.
Questions? We’d love to help! Give us a call at 1-800-821-3657.Tags: Contact management, CRM, Follow up, Lead conversion, Lead management, Listing alerts, Market Snapshot, Marketing, Mobile, Mobile Real Estate Marketing, Real Estate, Real Estate Marketing, Top Producer CRM