The holidays have come and gone (sniff), but the ideas from our record-breaking webinar in December—the 12 Days of Chris Smith—can be put into action year-round! Over the next few days we’ll share how easy it is to implement Chris’ first 4 marketing tips, starting with tip #1: Reach out on Facebook Messenger.
Let’s pause for a 2-second self-check
When it comes to identifying sellers, do you overlook your biggest source of listings and referrals—your sphere? If the answer is yes, don’t fret. Chris suggests hopping on to Facebook Messenger so you can chat live with the potential sellers who already know, trust and like you.
Here’s how to do it
1. Log in to Facebook Messenger and find someone who is logged on right now (look for the green dot). Say that you’re working on a quick project and ask if they have a second to chat:
2. Then copy and paste this message into the chat box for anyone else that’s online.
3. When someone says yes (and they will), ask if you can call them quickly. On the call ask:
Ask if they’ve checked out online valuations and thought they seemed too low or too high. Get them talking, then offer to send them a free tool so they can keep track of how their biggest investment is performing.
When you’re done
Don’t forget to wrap up the call in Top Producer® CRM. If you speak to 5 friends today, you may not remember what they said about their selling motivation and timeline in a few weeks. Oh, and you can schedule the next follow-up based on their timeline too.
And if you have Market Snapshot, there’s no more perfect way to follow up this conversation! Based on where they are in the lifecycle, send them a weekly, monthly or quarterly snapshot.
And that’s all there is to it! If you like what you just read, stay tuned for the next 3 tips in the coming days. And we had such a great time with Chris in December, we’ve invited him back on January 26th. Join Chris and our fearless leader, Ryan Green, as they share sure-fire ways to crush it and get more listings in 2017.Tags: Follow up, Market Snapshot, Real Estate Marketing, Top Producer CRM