Archive | Newsletters
We’re pleased to showcase the latest enhancements to Top Producer 8i based on your feedback. Take a look at our new Advanced Social Media capabilities for connecting to Facebook and Twitter, and a much-requested update to how our Contact Record presents key contact information.
What’s New
Social Media
The Social Media feature of 8i has been re-envisioned with an improved interface and layout, making it easier to post information to your Facebook and Twitter accounts, and easier to read and respond to your Contact’s social media posts within their contact records
Get a list of the top 10 people you need to call – EVERYDAY
Editor’s Note
If you haven’t yet incorporated social media into your marketing mix, it’s not too late to start! We’ve provided a number of easy tips this month to help you begin building your online presence and social network. Take a look at this month’s Marketing Advice article for the basics of Facebook for real estate networking.
We’ve also introduced a series of free webinars on this very topic. Keep an eye on the Top Producer Facebook page for details of upcoming sessions, including an Advanced Social Media seminar from leading real estate technologist Max Pigman.
If you’re looking for other simple (and free!) ideas to promote your services, this month’s Market Snapshot Tip shows you how easy it is to add a link in your signature to a Market Snapshot lead-capture page. Be sure to see this month’s Success Story to find out how one ambitious new REALTOR® got 7 leads in one week with a simple Craigslist ad!
NEW! Market Snapshot Facebook Widget: Get more leads through your Facebook network with viral marketing!
This month we launched the eagerly-anticipated Facebook widget for Market Snapshot. What better place for a Market Snapshot signup box than your Facebook page, accessible to your entire network, without any aggressive marketing on your part?
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“My Craigslist ads resulted in 7 leads in 7 days!”
Being new to the real estate industry, I had a small monthly marketing budget and limited contact list. I posted ads on Craigslist, inviting prospects to get free market updates from me. Leads started trickling in and after the first week, I had 7 quality leads to follow up on…”
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Editor’s Note
This month we’re focusing on cost-effective tactics for lead generation and self promotion. We couldn’t have asked for a better contributor to this month’s issue than Maggie Simpson, a strategic REALTOR® who has been using Open Houses as an opportunity to demonstrate her Market Snapshot service, and signing up hundreds of prospects in the process!
Speaking of Market Snapshot, it’s now better than ever, with powerful new reports that tell you exactly who is looking at them and how frequently, as well as your best lead sources and zip codes. If you’re already a Market Snapshot subscriber, be sure to watch our video tutorial on the impressive new Performance Report.
If you haven’t started introducing social media to your marketing mix, you might be missing out on a number of low-cost (or free!) opportunities to build your network and your business! This month’s 8i tip shows you how easy it is to invite contacts from your 8i database to your Facebook. Also, be sure to check out the Marketing Advice article for easy tips on real estate blogging that will keep visitors returning to your website.
NEW Market Snapshot: Take a closer look at your marketing and review what’s working for your business.
Today’s real estate market requires agents to identify and focus on the exact lead sources that are driving business. In response to these demands, we’ve made some significant enhancements to our Market Snapshot system…
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“I have signed up literally hundreds of prospects at Open Houses…”
“I tell open house visitors that the needn’t give me any information unless they’re interseted in receiving my updates on the market. I no longer use sign-in sheets! This is a change from what they usually experience at open houses and inevitably leads to a discussion..”
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Editor’s Note
This month’s issue is packed with tips for lead generation and self-promotion that you can put into action this summer. If you’ve been reading our Summer Tip email series, you’ve likely already heard about a single message that can get you 700% more leads. Read our What’s New article to learn more about the consumer research initiative that uncovered it all.
Brian Wilson recently got in touch with us to tell us a bit about the success he’s having with his Top Producer Websites. How is he reaching the top of the Google search rankings and closing deals as a result? Read his Success Story to find out more. If you’ve already begun building your online presence, be sure to take a look at our Marketing Advice page, which lists 100 Social Media Tactics from leading expert Chris Grogan.
We recently launched our new Top Producer Facebook page and invite all Topline readers to become part of the group and network with other Top Producer agents. We welcome your comments, testimonials, and photo submissions. Visit us at www.topproducer.com/facebook.
A single message reveals 700% more leads
We recently partnered with REALTOR.com in an ambitious market research project aimed at uncovering a single message that resonates with consumers in today’s market conditions. Intrigued? Read on for the results.
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“Over the past 12 months, I’ve closed 8 deals as a direct result of my Top Producer Website alone…”
Having only been in business since the beginning of 2007, I haven’t had a lot of time to build a large client database. Yet, based on my internet marketing, and a few referrals, I was able to close 24 deals last year, and over the past 12 months, I’ve closed 8 deals I believe, as a direct result of the internet exposure my Website has drawn alone.
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Editor’s Note
This month’s issue is packed with tips for helping you find and motivate buyers. See Shannon Pyatt’s story for some ideas on how one agent is finding success working primarily with buyers from internet leads. For more ideas, read about the new “Tools for Success” series on Top Producer Campus, our online community and support center. Also, this month’s video clip will give you an overview of the Market Snapshot Buyers Marketing system.
We recently launched our new Top Producer Facebook page and invite all Topline readers to become part of the group. We welcome your comments, testimonials, and photo submissions. Click here for details.
Top Producer Campus Tools for Success
Have you visited Top Producer Campus lately? Our training and support center now includes a number of new resources to help you sell and succeed in a challenging market. Browse Top Producer Campus for tips on finding and working with buyers, communicating marketing messages, website strategies, and more.
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“When my prospects receive the Market Snapshot, I have them hooked and no other agent can touch that!”
I can say that I typically generate about 30-50 buyer leads a month to my website. Most do not leave phone numbers, but I have found that Market Snapshot is all that I need to get them to come back again and again, to leave their phone numbers, set up appointments and close more homes. In the last year, I have noticed that I have increased my conversion ratio from about 10% before Market Snapshot to now about 70% with.
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Editor’s Note
This month, we are focusing on building business through prospecting, as well as nurturing relationships with your existing clients. How do you find the time to do both? Ask Pamela St. Peter. As our featured Success Story, she offers some words of wisdom on striking a balance. For instructions on setting up the automated Action Plans she refers to, see our 8i Tip.
If your prospecting efforts need some help, take a look at our Market Builder video for an overview of our powerful system. And if you’re already a Market Builder subscriber, you’ll be interested in hearing What’s New as well as reviewing this month’s Tip on setting up your prospecting area using your own contact list.
Do you have valuable marketing advice to share? Submit your advice today and you could be featured in our 2009 Real Estate Marketing Wisdom Report.
As always, we are also interested in hearing your comments on these articles, as well as general feedback on the Topline’s new look.
Powerful new prospecting features! Now you can send Market Builder postcards to any contacts on your personal address list.
The Market Builder system combines traditional postcard farming with sophisticated lead capture technology. Agents can target prospects within specific neighborhoods by putting them on a year-round, automated postcard marketing campaign. Any interested prospects automatically become leads in your Top Producer 8i, where you can nurture them until they’re ready to make a move.
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“Don’t wait. If you’re serious about your business, then you need a serious contact database management program and Top Producer 8i is the best that’s out there for our industry.”
It’s no secret that last year was a hard one for a lot of real estate agents. A large part of why we were able to hold our own was due to the relationship with customers we had in the pipeline through 8i, which in turn added to our sales for the year. Today there’s over 3,000 contacts getting some type of useful information from us. With the plans and processes we use, we’ve been able to stay in touch and incubate those leads.
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You Could be Featured in Top Producer’s 2009 Real Estate Marketing Wisdom Report. Submit a real estate marketing lesson you’ve learned in the past year, and it could be included in Top Producer’s 2009 Real Estate Marketing Wisdom Report.
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This month, our focus is on lead generation. To help get you started, we’ve compiled a list of 10 tips for attracting leads through your ads. For more ideas, see Sharon’s Story for one happy Market Snapshot user’s success using personalized market reports as a compelling tool for cultivating leads.
And if your prospecting efforts are paying off, you have a long list of loyal clients who you’ve been working hard to nurture relationships with. Our Marketing Advice article this month gives you 10 easy tips for ensuring that your clients keep coming back. We hope you find this month’s issue of Topline helpful and easy to put into action right away.
10 Tips to more leads from your Ads!
Learn 10 easy tips on how you can get more leads from your ads using powerful MLS property and market reports…
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SUCCESS story
Sharon Fudge, Coldwell Banker Residential Brokerage, Laguna Niguel, CA
“Market Snapshot absolutely generates leads! It has been responsible for reaching prospects who have never responded to anything else I’ve sent them.”
I first heard about Market Snapshot last year and was instantly impressed with the quality of information it provided… I love being able to present my clients and prospects with such a useful and interactive report. I have contacts who review every single update as soon as they receive their Market Snapshot.
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Monday, March 21, 2011
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