It’s no secret—mobile devices rule. Everywhere you look people are glued to them… They’re not only messaging, watching (a lot of) videos and playing games but, according to Google, 79% of them are shopping for stuff too—including homes.
This is superb news for you if you’re ready for it. You have an ultra-connected consumer at your fingertips who is 7x more engaged than the average desktop user. Woo hoo! With the right mobile marketing technologies and know-how, you can sweep your clients off their feet and gain freedom in the process.
On the flip side, we now live in a world of instant gratification. Some might even say we are becoming more impatient and have shorter attention spans (as the loveable mutt in Disney’s Up would say, “squirrel!”).
Don’t fret though, with all those positives there had to be a few side effects. Just keep the following in mind when it comes to mobile marketing:
Ditch the random and keep it relevant, and above all, personalize it.
When searching for a home, who doesn’t want relevant information delivered right to their fingertips? Consumers want to know about the neighborhood they’re interested in, and if they have wee ones, how the schools measure up too. Don’t make them search your web site or go looking for it though… Hand it to them on a silver platter. When you simplify for them, you win!
They not only want tailored experiences, but they gravitate to Realtors that offer customizable options and the ability to interact on their own terms. Random emails and national info won’t cut it. There’s no such thing as a national customer in real estate.
What does all this mean to you? If you provide locally relevant, targeted and engaging info, you’re aligning your marketing with your customer, which is precisely what you should do. And it’s easier than you think. Here’s a simple marketing plan using Market Snapshot. It’s a super-easy way to deliver relevant and personalized content to your clients.
Sounds easy right? Give it a try and let us know how it works for you. If you have any questions, give us a call at 1-800-821-3657.Tags: Contact management, CRM, Follow up, Lead conversion, Lead management, Listing alerts, Market Snapshot, Marketing, Mobile Real Estate Marketing, Real Estate, Real Estate Marketing, Top Producer CRM