It’s that time of year where we kick back by the fire with a little eggnog (& rum perhaps) and reflect on the year that’s passed. We thought we’d take a little stroll down 2014 lane and lay it all on the line with some predictions for 2015.
Looking back on the market
According to Jonathan Smoke, realtor.com’s chief economist, it looks like the real estate market is in full recovery.
3 notable things about the market in 2014:
Momentum continues to build, so giddy-up for an amazing 2015!
Looking back on real estate technology
According to Chinese astrology, 2014 was the year of the horse. In the world of real estate technology though, 2014 was the year of the lead.
Everybody was talking about how to generate leads, and the big debate was to IDX or not IDX.
In one corner of the ring, NAR and Placester offered ground-breaking low prices on their web site/IDX solutions. Placester took aim at the portals, stating that agents need to own their success online—not rent it.
Fair point well made, but the other side of the coin is that SEO can be a cruel world and, like it or not, the portals are the master at it. This may make some cringe, but there is something to be said for working with the portals. Kicking your SEO and SEM worries to the curb and instead focusing on building your brand and relationships has a slight appeal, doesn’t it?
Bottom line—you’ll find what works best for you (and you’ll rock doing it).
While 2014 was all about the lead, unless you have the proper tools, processes and procedures to respond, nurture and convert the lead, what good are they?
Which leads us to our predictions…
2015—the year of customer service
You know that real estate is a relationship-based business. If you take the time to get connected, make them feel special and keep in touch, repeat business and referrals will be yours. It’s as simple as that.
Here are some tips for nailing customer service. (If you sing it to the tune of the 12 Days of Christmas, it’s exponentially more fun.)
2015 will also be the year of amazing content
According to Nielson, consumers are 5X more dependent on content than they were 5 years ago. And the average consumer engages with more than 11 pieces of content before they make a purchase decision.
Here are some New Year’s resolutions for sending amazing content.
Take a moment to sit back and think what you do … You help people buy/sell the largest asset they own. You help them find the place where they hang up their hat at the end of the day and make the memories that will last a lifetime. It’s pretty amazing stuff and we’re thankful to each and every one of our customers for allowing us to help.
Take time to enjoy the magic of the season, folks. We wish you the hap-happiest of holidays and extraordinary success in 2015.Tags: Contact management, CRM, Follow up, Lead conversion, Lead management, Listing alerts, Market Snapshot, Marketing, Mobile, Mobile Real Estate Marketing, Real Estate, Real Estate Marketing, Top Producer CRM