Editor’s Note

This month, we are focusing on building business through prospecting, as well as nurturing relationships with your existing clients. How do you find the time to do both? Ask Pamela St. Peter. As our featured Success Story, she offers some words of wisdom on striking a balance. For instructions on setting up the automated Action Plans she refers to, see our 8i Tip.

If your prospecting efforts need some help, take a look at our Market Builder video for an overview of our powerful system. And if you’re already a Market Builder subscriber, you’ll be interested in hearing What’s New as well as reviewing this month’s Tip on setting up your prospecting area using your own contact list.

Do you have valuable marketing advice to share? Submit your advice today and you could be featured in our 2009 Real Estate Marketing Wisdom Report.

As always, we are also interested in hearing your comments on these articles, as well as general feedback on the Topline’s new look.

What’s New

Powerful new prospecting features! Now you can send Market Builder postcards to any contacts on your personal address list.

The Market Builder system combines traditional postcard farming with sophisticated lead capture technology. Agents can target prospects within specific neighborhoods by putting them on a year-round, automated postcard marketing campaign. Any interested prospects automatically become leads in your Top Producer 8i, where you can nurture them until they’re ready to make a move.

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Success Story

“Don’t wait. If you’re serious about your business, then you need a serious contact database management program and Top Producer 8i is the best that’s out there for our industry.”

It’s no secret that last year was a hard one for a lot of real estate agents. A large part of why we were able to hold our own was due to the relationship with customers we had in the pipeline through 8i, which in turn added to our sales for the year. Today there’s over 3,000 contacts getting some type of useful information from us. With the plans and processes we use, we’ve been able to stay in touch and incubate those leads.

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Wisdom Report

You Could be Featured in Top Producer’s 2009 Real Estate Marketing Wisdom Report. Submit a real estate marketing lesson you’ve learned in the past year, and it could be included in Top Producer’s 2009 Real Estate Marketing Wisdom Report.

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