Once you have completed the initial setup of your website, you will want to become familiar with the important features and configuration options available in the Website Control Panel. You will also want to begin adding your own content, listings, and Web Boxes. Below is a short list of articles to help you get started. Clicking a link will open the article in a new window, so that you can return here to continue.
- Previewing Your Site
- Editing Web Pages
- Adding Listings
- Creating Web Boxes
- Search Engine Optimization
We have also provided a Self-Directed Learning course to help you become familiar with how to configure, update, and market your website. The course provides a clear guideline for what you’ll want to learn, given in a logical order, and provides links to all of the relevant content on Top Producer Campus.
If you haven’t done so already, take a look at the Self Directed Learning Course: Website 101.
Promoting Your Website
Getting your website up and running is only the start of creating an effective web presence. Once you have created your website you will want to make sure people know it’s there – using both traditional and internet marketing techniques. You also want to make sure that when potential clients visit your website there is content and information that they will find valuable and informative.
- Articles/Content– Once people find your website you need to give them a reason to stay. Your website comes with a variety of premade articles to help you get started; however the key to keeping customers on your website once they get there is by providing valuable information about your local area and your real estate expertise which will not come through in the premade articles. Click here to learn about customizing articles for your Website.
- Marketing – Once you’ve created your website it’s important to market it and let people know that it’s out there. There are a variety of ways of doing this including adding your website URL on all marketing materials you send out, your real estate signs, and marketing and promoting your site on the internet. Click here to learn more about marketing your website.
- SEO – The key to a successful website is that it can be found on the internet. There are a variety of things you can do to help increase your search engine optimization, which increases your ranking on search engines. Click here to learn about increasing your Search Engine Ranking.