When writing your articles and headlines it is important to remember to make effective use of keywords, while at the same time including them in a natural way – where they make sense given the content.
Some people like to use no more than 3 to 4 keywords per 500 words, or 3 to 4 keywords per page that they write. This is a good place to start if you aren’t sure how to use them effectively. However, if you can fit them in naturally so they make sense in the article, you can always use more.
Once you have written your content, take a second look to see if you can reword certain parts to naturally include known keywords without cluttering up your message or making it sound awkward. If your articles look like nothing more than a bunch of keywords strung together you may get people to your site, but they will leave quickly as the information isn’t relevant or useful.
Here is an example of how keywords can be integrated while still sounding natural:
Original: “Whether actively looking to buy or sell a home, or just thinking about it, everyone wants to know what’s happening in their area. It’s been a rocky road in the last few months and keeping track of the ups and downs is why it is especially important to have an agent working on your side.”
With Keywords: “Whether actively looking into home buying, selling your home, or just thinking about it, everyone wants to know what the current market trends are in their area. The real estate market has been rocky over the last few months, and keeping track of the ups and downs is why it is especially important to have a real estate expert working on your side.”