Welcome to Week Three of Search Engine Optimization Self-Directed Learning

In the previous self-directed learning article, you learned the differences between Short-Tail and Long-Tail keywords. This article will describe how to use those keywords on your website to help increase your search engine ranking.

How to use Keywords to maximize SEO

Keywords are the specific terms used by people to search for something on the net. Using the same keywords in your articles will help increase your search engine ranking when people are searching for those keywords.

There are a variety of places you can use keywords in to help increase your ranking, some of the most effective areas are:

  • Articles and Headlines
  • Domain Name
  • Page title

Using Keywords in Articles and Headlines

One of the main things to remember when writing articles or headlines with keywords is to try to use them in a natural way where they make sense in articles.

Some people like to use no more than 3 to 4 keywords per 500 words or 3 to 4 keywords per page that they write. This is a good place to start if you aren’t sure how to use them effectively however if you can fit them in naturally so they make sense in the article you can use more.

If your articles look like nothing more than a bunch of keywords strung together you may get people to your site, but they will leave quickly as the information isn’t relevant or useful.

Using Keywords in the Domain Name

Another way to help your SEO is by using keywords in your domain name. Using keywords in your domain name instead of your agent name or company name. When creating a domain name here are some things to keep in mind:

  • Keep the domain name tied to your area and profession, EverettCondoSales.com is a lot more effective for search engines than agentname.com
  • Keep your domain name to a minimal amount of characters. The domain name should be something easy enough that people can remember it and type it in at a later date

Using Keywords in the Page Title

The page title is contained within the HTML <title> tag and is almost always used as the clickable headline for listings on search engine result pages.

The Title Tag displays at the top of the browser window and also appears as the linked text when someone views their results from a search. The title tag is used by Yahoo, Google and Bing for SEO.

Since the title tag is used by all of the major search engines it is important to title your pages with keywords that will help drive traffic to that page.

For example, naming a page Contact Us is not going to drive any new traffic to your site. However, something along the lines of Contact Us for Expert Real Estate Advice in Vancouver will show up on more search engine pages and is more descriptive. It actually means something to someone when they see it in the search engine results as opposed to ‘contact us’ or ‘about us’ which won’t give any idea to the user on a search results page what that page does.

Changing Your Page Title in Top Producer Websites

  1. Open your web browser and type the following URL into the address bar: www.topproducerwebsite.com
  2. Enter your username and password and click Login.
  3. Click on Edit my site.
  4. Click on Manage my pages.
  5. Click on View/Edit beside the name of the web page for which you would like to add your Page Title.
  6. Type in your Title in the Page Title Field and then click OK.

Example Website Page Title