Welcome to Week Four of Search Engine Optimization Self-Directed Learning.
In week four we’ll explain the use of Meta Title Tags and the rules set by each of the different major search engines.
Meta Title Tag
The Meta title tag is the title of the website that shows when someone does a search. Search Engines like Google and Bing use the Meta Title to help them determine the topic of your page.
Since the Title is also the first thing a user sees when they do a search it will help them determine the relevancy of your site to their current search.
For both these reasons, your Meta titles need to be relevant, well-written and unique for each page. Never use the same titles on different pages. Using different titles that are relevant to the information on that specific page will help you show up on different search results.
When creating your Meta title, use plain language and avoid technical terms that might not be familiar to someone that isn’t in Real Estate. For example, try “What’s your home worth?” instead of “Get a CMA here.”.
You’ll also want to ensure that you are following proper title case rules when creating your Meta titles. If you aren’t familiar with title case rules you can use this site to generate titles in the proper title case for you: http://titlecase.com
Meta Title Rules for Different Search Engines
Google: displays up to 69 characters of a title tag, cropping off the title at complete words.
- Bing: displays 65 Characters including spaces for a Title tag.
- Yahoo: displays 120 characters, cutting off the title anywhere in the word at the 120 character
- ASK.com: displays 69 Characters (Including Spaces) Meta title.
A good strategy here is to create a title that works for Google, Bing and Yahoo. You can create a title of up to 120 characters, making sure the first 65 characters including spaces and punctuation makes sense for Bing and Google use. Then, expand your description up to 120 characters so that you also have a title that works well with Yahoo.
Adding a Meta Title in Top Producer Websites
- Open your web browser and type the following URL into the address bar: www.topproducerwebsite.com
- Enter your username and password and click on Login.
- Click on Edit my site.
- Click on Manage my pages.
- Click on View/Edit beside the name of the web page to which you would like to add your Meta Title (page title).
- Type in your Title in the Page Title Field and then click on OK.
Tip: Keep your Page Name and Page Title different