Tech Savvy Agent
Stephen Pacinelli - Co-Founder and Regional Sales Manager - Top Producer® Systems
Over the past decade Stephen has delivered presentations to thousands of REALTORS® on the benefits of sales automation and online marketing. Stephen's strategies come first hand from some of the best realtors around the country, which he has had the pleasure of working with. His insights on consumer behavior as well as his grasp on social media strategies make him a leader in these quickly changing times. Stephen has built businesses around several of his successful websites and blogs and wants to show you how to do the same. His information is cutting edge and is delivered in a manner in which anyone can learn, internalize and then take action to apply to their own business.
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Are You Receiving Leads from Realtor.com, Zillow, or Trulia?
When you respond to these leads with the only form of contact they usually give you, email, are they opening your responses? Do you even know if they opened your email or clicked any links? If not, go here first. Now we have that out of the way, lets talk about how to increase that [...]
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Tips for Communicating with Leads
As discussed in the email, here are some great tips from the Tiger Lead Summit. Succeed with 8 magic words: 1. Because (“Because we haven’t had a second showing, we’re going to have to reset the price”) 2. Now 3. Imagine 4. Thank you 5. Please 6. Use their name only twice (any more than [...]
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New Home Inventory Search Tool – Builders Update
Realtors run into a myriad of different obstacles trying to sell newly constructed homes to their clients. These hurdles can range from just finding accurate inventory data, to decimating the correct information to their buyers usually implementing a laborious process of cutting and pasting details. Just attracting and capturing new home shoppers was a tedious process [...]
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Hold Your Email Recipients Accountable – Yesware Update
Have you ever received an internet lead that only provided an email address? You were diligent in responding quickly to this lead, and sent them a detailed emailed response providing them with all the details they requested and a nice call to action to engage them. Sometimes after you send that important follow up email, [...]
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My Marketing Plan is Better Than Yours
Is it? Do you feel you offer a better marketing strategy than the next Realtor? You do? Good! Now, can people easily see that on your site? Uh-oh, this is where most agents are getting tripped up. While perusing a fantastic Google+ community page called Photography for Real Estate, I stumbled upon an excellent [...]
