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Search Engine Optimization

Free Training Videos

Some of our most popular Online Training classes have been recorded and are available for you to view on-demand below. Each training course has been divided into clips with a brief description of the content covered in each clip.

Search Engine Optimization - Session 1
Learn how Search Engine Optimization can increase the visibility of your website, connecting you with consumers using the internet to meet their real estate needs. This two-session video series includes the top 5 actions that are commonly implemented to improve a website search ranking. A website that has been optimized for search engines can attract more traffic, and potentially generate more leads. In the four chapters of session one, you will learn the importance of search engine optimization and what affects search engine ranking. You will learn that driving traffic to your website, keeping content updated and creating a “sticky site” can improve your Search Engine ranking.
	Chapter 1 - Duration - 11:33(mins) Introduction and Overview. Benefits of Real Estate 2.0. Explanation of what SEO is.
	Chapter 2 - Duration - 12:55(min) Importance of SEO. Actions that Effect SEO. Generating Incoming Traffic using Links. Using Facebook to Increase SEO
	Chapter 3 - Duration - 8:36(mins) Keeping Content Updated Using Blogs Effectively Driving Traffic to your Blog
	Chapter 4 - Duration - 9:19(mins) How to use Twitter. Strategies that Generate a “Sticky Site”. Summary of tools that Automatically Respond to Lead Inquiries.

Search Engine Optimization - Session 2
Learn how Search Engine Optimization can increase the visibility of your website, connecting you with consumers using the internet to meet their real estate needs. This two-session video series includes the top 5 actions that are commonly implemented to improve a website search ranking. A website that has been optimized for search engines can attract more traffic, and potentially generate more leads. In the four chapters of session two you will learn how to use Long and Short tail keywords effectively. You will also learn how to identify different META tags, and how to use sitemaps, SEO strategies for Bing and search engine analytic tools.
	Chapter 1 - Duration - 12:12(mins) Review of Session 1. Effective use of Long and Short tail Keywords. Choosing an Effective Domain.
	Chapter 2 - Duration - 7:39(mins) Using META Tag Titles, Descriptions and Keywords. META Tag Usage Rules. Meta Tag Tips and Tricks.
	Chapter 3 - Duration - 16:24(mins) Creating and Using Site Maps. Using Google Webmaster tools. Leveraging Google Analytics.
	Chapter 4 - Duration - 7:16(mins) SEO Strategies for Bing. Using Bing webmaster tools.

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Training

Top Producer Campus is the official support and training website for Top Producer Products. Receive support and training on Top Producer CRM, Market Snapshot, Websites, IDX, and real estate best-practices. As an extension to Top Producer Technical Support, real estate agents and REALTORS® will find real estate self help topics, video tutorials, training resources, and contact information for local real estate trainers. On Top Producer Campus, agents with Top Producer real estate solutions have access to quality real estate coaching, real estate training, real estate videos, and information about Top Producer's real estate technology.