Tips on Writing Content
Now that you’ve got your key words and phrase, you’ve chosen the most effective subjects to focus on, it’s time to write the content for your web site. Yes, that’s right, write. If you have the means you can always hire a writer to help you with this part. Just make sure that your content is unique, in other words, there is not a single web site on the world wide web that has the same content as you do.
Writing content for your website may seem a bit daunting at first. Once you’ve determined the key words or phrases that you want to focus on. It's recommended that you choose your top 5 or 6 subjects and then write one paragraph for each. When you’ve completed this you will probably find that you are much more motivated to build on this information and add more information to your website. The good news is that writing for the internet is different than writing for print. People tend to want concise information so you don’t have to worry about writing pages and pages of material.
Here are some copy writing tips for writing your content:
- Keep it simple – Speak to your audience in simple, everyday language. Avoid using industry buzzwords. Keep your sentences short and punchy. The longer the sentence the more likely you will lose your reader.
- Make your headlines intriguing enough to capture your visitor’s attention and make them want to read more. Every page on your site should have headline and every headline should be relevant to the page.
- Your website’s entire thrust should revolve around an offer or a promise. Try to incorporate this message into your headline.
- Emphasize the benefits of what you have to offer. The purpose of your website is to raise the value of what you have to offer in the mind of your potential customer.
- Say it then say it again. Science has proven that we only take in about 40% of what we see, so it is wise to repeat your message, not once but several times. When people use websites their eyes will automatically aim for the top left of the page, much like reading a book. Because of this, the top left of a web page tends to see the most action, so this is a good area to lead your visitor into your website. This area is known as the Golden Triangle. The best way to do this is to give them what they’re looking for. Repeat your message in several different ways, by using your navigation, hyperlinks built into your content, images and buttons.
- Resist the urge to talk about yourself and your accomplishments. A little bit of information is good but keep in mind that your potential customers are mostly interested in what you have to offer them.
Once you’ve completed this first step of writing and updating your web site, you will now have solid base to revisit, add or rewrite. Start adding images to the pages for more visual appeal. And, most importantly start working on your on page optimization.
