Importance of Having Unique Content
Good content can have your phone running off the hook. Content is the foundation of your website’s success. By including interesting and valuable information, you will capture your reader’s attention. Every visitor you capture will help you build your position in the search engine results, which in turn will bring you more visitors.
So what is good content? Your content needs to be customer focused. You need to know your customer, understand what they’re looking for and present it to them in a way that you capture their attention. What do they want to know? Not, what do you want to tell them.
What are the benefits you are offering to them? Write from the point of view of your new potential client. Providing useful information is an excellent way to get them to pick up the phone and call you. Keep in mind that real estate consumers spend about 8 weeks researching before they contact a Realtor®. If your website is full of valuable information, they will bookmark your website and visit again and again. This increases the chances that they are going to call YOU when they are ready to take the next step.
Make sure to include clear benefit focused calls to action through your content. Once you’ve hooked them with your content find ways to get them to call or email you. Whether it is to get more information, see a property or a market report. Ask!
Change your content, change your results. Do not copy content from elsewhere or settle for the boilerplate content that comes with your website. Google has been around the internet millions of times. It will know if your content matches the content of other websites. When this happens, you will not show up in the search results. Your web page will be exiled to the dreaded ’similar pages’ link in the search results. This is not as bad as being black listed but is a virtual no man’s land for web sites. Avoid at all costs.
The good news is that writing for your web site doesn’t have to be a chore. Internet users are looking for compact and concise information. You’re not writing a book. In fact, one effective approach to writing is to give your visitors just enough information to make them want more.
Get in the habit of looking out for topic ideas and start a list. Do your research. Once again, what are your future customers looking for? Once you have your topics, make an outline of the key points. Then write a paragraph or two about each of those points. Have someone proofread it for you and then post it on your website. Make sure to optimize your content.
And don’t stop there. Put aside time to write and update your website on a regular basis. Always make sure that the information you are providing is fresh and up to date. Google likes to see fresh content.
Your website is a powerful marketing tool. It is not a business card or brochure. Committing your energy and time to it will bring you more internet traffic and ultimately improve your success.
