Using Google Webmaster Tools

Once you’ve optimized your website you may want to start using Google Webmaster Tools. Before you get started, you must first set up a Google Account. Google’s Webmaster Tools will diagnose errors, help to improve your site’s visibility and allow you to set up some preferences.

The first step is verification. Follow the instructions to create and upload a blank HTML file so that Google can verify your website.

Once you’ve verified you site you can check the Top Search Queries. Google will show you which search queries returned pages from your website most often and also which pages were actually clicked. Top Search Queries will also show you the search engine result position (SERP) for each of these pages.

You can also find out what information Google has indexed from your site in a section called What Googlebot Sees. This includes phrased used by external links to your site, keyword in your site’s content and the actual content on your site in order by keyword density.

The Crawl Stats section shows you how your site is PageRanked and which page on your site has the highest PageRank.

Index Stats - provides Shortcut links for the following operators:

  • site:
  • link:
  • cache:
  • info:
  • related:

Use the Google Sitemaps section to upload and manage XML based Sitemap files to show Google which pages you’d like to have crawled and hopefully indexed.

For more information about using Google Webmaster Tools see the Help section of your Top Producer website or go to Google Webmaster Tools.

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