10 Tips to More Leads from your Ads
Attract more leads with the most powerful MLS report-based marketing system in the industry, then stay in touch with them until they become your clients.
- Start by viewing a Sample Market Snapshot Report, which leads and clients can sign up for.
- Next, watch the Video Tutorial: Generating Leads with Market Snapshot
1) More leads from your current website.
Add Market Snapshot lead capture ‘widgets’ (think of them as ‘mini’ lead capture forms) to every page of your website so that visitors can subscribe to free, local Market Snapshot reports.
2) More leads with a stand-alone Market Snapshot lead capture Web page.
Purchase a domain name (URL) and have it set up to link directly to your Market Snapshot lead capture page. You will feature this URL in marketing and promotional activities, so it is best to choose a generic, easy-to-remember name, NOT your own first/last name. Strong domain name examples include www.homevaluesinyourcity.com or www.freeyourcitymarketreport.com.
View Sample Lead Capture Page
3) More leads with email.
Add a ‘Get This Week’s Market Snapshot Report’ (or text of your choice) line to your email signature and hyperlink it to your Market Snapshot lead capture page. Now everyone you email will be automatically invited to sign up.
4) More leads from online ads.
Post ads on free online classifieds boards (e.g. Craigslist or Kijiji) offering prospects a Free Market Snapshot report. Link it to your Market Snapshot lead capture page.
- Watch the Public Network Sites segment of the Video Tutorial: Generating Leads with Market Snapshot
5) More leads from your print ads.
Run a small print ad offering free Market Snapshot reports. Make sure that your ad headline highlights a clear offer (e.g. ‘Find Out YOUR Home’s Value’), and that the URL to your Market Snapshot Lead Capture page is front-and-center.
- Watch the Print Advertising segment of the Video Tutorial: Generating Leads with Market Snapshot
6) More leads from your business cards.
Print the URL to your Market Snapshot lead capture page on the back of your business cards, with a line inviting people to find out their home’s value.
- Watch the Custom Business Cards segment of the Video Tutorial: Generating Leads with Market Snapshot
7) More leads with creative marketing.
Generate even more leads with the Market Snapshot lead capture page by advertising it on yard/directional signs, flyers, car signage, postcards and more.
8) More leads from your sphere of influence and past clients.
Go through your contact database, and add your personal contacts and past clients to the Market Snapshot service so that you can automatically stay in touch with relevant real estate information. (If you have Top Producer 8i, you can easily subscribe anyone in your Contact List to the Market Snapshot service.)
9) Convert more leads into clients with automatic Market Snapshot updates.
Once prospects fill out the lead capture form, they will receive customized report updates, packed with up-to-the-minute MLS market and property information, plus interactive photos, maps and graphs. You stay top of mind as their local real estate expert with little effort on your part.
10) Convert more leads into clients with Top Producer 8i integration.
The contact information for new leads is also automatically added to Top Producer 8i so that you can follow-up.
Editor’s Note: Top Producer’s Market Snapshot lead generation system is available only in affiliated MLS boards.
