Holiday Marketing
The various holidays that occur throughout the year can be an excellent opportunity to communicate with your contacts - even if you already follow-up regularly using action plans and other marketing. Holiday themed marketing is also a way to add a personal touch that tells your clients - and potential clients - that you are thinking of them. It can leave the kind of lasting impression that leads to future transactions.
If this is a marketing technique that interests you, Top Producer provides a multitude of ways to sent out a holiday marketing message, and can be done in a way that can be easily re-used every year! In most cases, the only thing you need to create is the text of your personalized holiday message. Below are some suggestions about how to use Top Producer to market yourself during a holiday season.
Holiday Marketing Through Mailouts
Quick Links: Most people end up printing labels during the holiday season. If labels are what you want to use, read Performing a Label Mailout and Adobe Print Settings.
It's easy to set up a personalized holiday letter that you can print and mail to your contacts every year. If you don't already have a letter template for the holidays, you can read about Creating a Personal Letter Template. Once it's created, you can print a personalized letter for as many contacts as you want - at the same time - by using The Perform Mail Out Wizard. Top Producer also makes it easy to Print Labels and Envelopes for your Letters at the same time.
Don't forget that you can also create holiday versions of your envelopes or labels, just like for your letters, from within the Envelope or Label Template Library. For more information, you can read about Creating a Personal Envelope Template.
If you already have your letters or cards ready and just want to print mailing labels, you can read about Performing A Label Mailout.
Postcards are also an excellent way to send out a holiday message. Top Producer comes with default postcards in most standard sizes, which you can customize to suit your needs. For a holiday, you could consider inserting a themed image on the front of the postcard and editing the message on the back. Click the images on the left to see examples of how you could customize postcards for the holidays. You can also read about Creating a Personal Postcard Template.
Holiday Marketing Through Email
Using Top Producer's Mass Email Feature is an easy (and inexpensive) way to send out a holiday marketing message to your contacts.
If you'd like to create a personalized holiday email template that can be used yearly, click here to read about Creating a Personal Email Template. For steps to send your holiday email to your contacts, you can read about Using the Mass Email Feature.
If you use Top Producer's email manager for your daily communication, you may want to consider updating your Email Stationery with holiday content and images. Click the images on the right to see examples of the type of holiday customization you could do with Email Stationery. Click here to learn about HTML Email Stationery Setup.
It is also easy to update your email signature to include a holiday theme. Click the images on the left to see a couple of examples, then you can read about creating an email signature.
Printing Postcards with LivePost
Top Producer provides some excellent holiday themed postcards available for printing through LivePost. You can select your favorite postcard, select the contacts to send it to, and then send the print-job directly to Livepost where it will be printed and mailed for you automatically! LivePost comes integrated with Top Producer. If you are looking for more information about LivePost, click here to learn more about its features and printing costs. If you need assistance with setting up or printing LivePost Postcards, please contact Technical Support at 1-800-830-8300 and choose Option 1 for Top Producer.
Using Your Contacts with 3rd Party Mailing Services
Want to send out hundreds of holiday postcards but don't want to print them all yourself? Have you found a good deal with a bulk mailing service for the holiday season? While bulk mailing services (other than LivePost) cannot communicate directly with Top Producer, you can export your contacts along with their mailing addresses and provide the file to your bulk mail service. If this is the best solution for your marketing needs, you can read about How to Export Contacts from Top Producer.
