Step 4 - Starting Your Campaign
Once you have created your farm, you are ready to start your campaign.
Mailings are not performed all at once. All the addresses are grouped together by zip codes. The order in which they are sent out depend on the order in which they are entered on the Farm Management screen.
They are sent out in batches of 30-40 postcards each, spaced out over 4 month intervals. At the end of each 4 month interval, every address in the farm has received a postcard. When a new interval starts, the next postcard in the set is used and the mailing list starts again from the top. Note that if an address responds via the BetterHomePrice.com website, this address is removed from the mailing list and a new unassigned address is added.
To start your campaign:
- From the Top Marketer Control Panel, select Market Builder and then click Mail Campaign.
- Select the Create New tab.
- Click the Start Campaign button.
Market Builder verifies that you have the required number of Total Available addresses for your farm (Total Available = purchased bundle size + 10% of bundle size).
Note: If the Start Campaign button is disabled, click Save to save your campaign first.
- Click Yes to confirm that you want to start the campaign.
The first round of postcards will be mailed on the next scheduled mailing day.
Campaigns are started on the first business day of the week at roughly biweekly intervals. The mailings are scheduled according to the effectiveness studies performed by Top Producer systems.
Once you start your campaign, the Manage tab will display a summary of the addresses grouped by their zip code.
